Travis Scott Pockets Stunning Amount Of Cash For Fortnite Concert

Twitter | FortniteGame

RapperTravis Scott's trailblazing series of virtual concerts in partnership with Fortnite in April have long been considered a success, with Epic Games reporting at the time that 27.7 million unique users participating in the five-concert event.

But another measure of the "Astronomical" event's success came to light this week, and the figure is a rather stunning one.

According to a report by Forbes, the 28-year-old netted a whopping $20 million for the event -- a number all the more eye-popping when compared to some other ventures.

More than a year before his Fortnite venture, Scott hit the road for a 56-stop North American concert tour to promote his album "Astroworld." It was the most successful hip-hop tour of the year, and reportedly grossed $53.5 million.

But when spreading that out over the tour, it works out to less than $1 million per show. Plus the costs associated with the travel, setup and other expenses.

Whereas the $20 million (which includes money Scott earned off merchandising) for the "Astronomical" event came without Scott having to even travel to Epic Game's North Carolina headquarters.

The success of the Fortnite turned out to be more harbinger than anomaly in 2020, as Scott has turned a number of unconventional marketing and endorsement deals into financial windfalls.

Along with the Fortnite partnership, Scott collaborated with McDonald's to develop the Travis Scott Meal. The meal, which came out in September while the COVID-19 pandemic was ravaging the bottom lines of restaurants around the nation, was credited at least in part in a 4.6-percent uptick in sales, according to Forbes.

More importantly for Scott, the McDonald's partnership reportedly netted him another $20 million.

A month after the McDonald's deal, Scott signed on with PlayStation as a "strategic creative partner." 

The details of exactly what Scott will do with the company remains secret, but a source told Forbes it's a multiyear deal that could land Scott -- yup, you guessed it -- another $20 million or more.

Among Scott's other deals are with Nike and his Cactus Jack line of products. In all, Forbes reported, Scott's team anticipates the Houston native will bring in more than $100 million in 2020.

Scott is certainly the most successful musical artist in the esports and endorsement worlds right now, but he is far from the only one getting in on the action. Among the bigger hip-hop stars leaping into the esports world the last couple years are Offset buying into FaZe Clan, The Weeknd invested in OverActive Media, and Drake became co-owner of 100 Thieves.

And in August of this year, Post Malone became co-owner of Dallas-based Envy Gaming.

As for Scott, it doesn't sound like he plans on slowing down anytime soon.

"Right now," Scott told Forbes, "we're so locked in and we're so ambitious on the next level -- to just show people what we can do."