On the heels of one of the biggest deals of music mogul Scooter Braun’s career, buying rap label ‘QC’ for over $300 million, we’ve learned he traded exclusive stories to protect his ex-wife’s alleged affair from being reported in the media.
The Blast has exclusively learned in the summer of 2021, Braun was contacted by a media outlet after filing for divorce, which was reaching out to him to confirm a story about a year-long secret relationship between his wife and another man. We’re told the reporter had specific details including all parties involved.
We’re told Scooter and his former wife, Yael Cohen, separated after he found out about the relationship. The timing appears to be consistent considering that Braun stunned the celebrity world by filing for divorce from his wife in July 2021.
At the time, Scooter was deeply involved in the buying and selling of the country music label ‘Big Machine’ – which included Taylor Swift’s music. Braun has since admitted that he was distant from his wife during this period of time while focusing on the massive business deal. Scooter and Yael reportedly continued living together in attempts to reconcile the marriage.
Braun reportedly fell into a deep depression, and Page Six reported Scooter entered a treatment center in Northern California called the ‘Hoffman Process Program.’
He addressed the treatment on Jay Shetty’s podcast, saying, “Because, one, we’re all coming in with our own trauma, and weirdly our trauma was matching up, and … I couldn’t fix it. And I’m a fixer. Since I was a kid, I was the guy who was going to make it OK for everybody. And I just couldn’t fix things at this moment in time.”
Adding, “a very dark thought came into my head — the ultimate ‘I’m not enough’; the ultimate ‘I shouldn’t be here.’ I immediately thought — what are you doing here? And I’ve never gone that dark. And I signed up for the Hoffman Project the next day.”
As for the story trading, a source close to the situation tells The Blast, many people connected to the former couple were aware of the situation, and eventually, it got to the media. Scooter got a call for comment on the story, but attempted to convince the outlet to not run the story and publish another exclusive story instead.
It is common insider practice in the celebrity news industry for publicists, lawyers, and even stars themselves to work with media organizations to “trade” information to try and protect their image.
One media source confirms, “He attempted to make the argument that she was not a public figure, and asked that other stories be run in its place.” Of course, clearly, she is. As you know, following the divorce, she has discussed it publicly several times.
It should be noted, when the divorce was announced, it was speculated online that Scooter was the one who had a relationship outside the marriage with ‘RHOBH’ star Erika Jayne. The reality star addressed the situation, saying the rumor, was “silly as f–k.”
As you know, Braun manages massive stars like Justin Bieber, Demi Lovato, and Ariana Grande – but it’s unclear if it was connected to any of them.
In the end, Scooter filed for divorce and the former couple settled their case, with Braun keeping his $65 million house, and his private jet with Cohen getting the family’s $30 million home, and $20 million in cash along with child support. They agreed to share 50/50 joint custody of their three children.
We’ve reached out to Yael Cohen and Scooter Braun, but so far no official comment.