Kourtney Kardashian Flaunts Natural Unbrushed Hair In Morning Clip With No Shame!

Going all-natural seems to be the new standard for Kourtney Kardashian, and she is showing fans how perfectly she slays with it.   

The L.A.-based socialite once flashed her natural curves to fans, unsurprisingly causing an uproar on social media, and now, she is letting them know she can rock unbrushed hair with little to no effort.

Kourtney woke up in a cheerful mood, given the latest update about her brand, Lemme, and she could not help but convey her glee to fans in a video post.

She looked comfy at home in an off-white graphics T-shirt with her natural hair disheveled, framing her face and neck. In addition, a text overlay was added to the Instagram Story post where she pointed out her unbrushed hair, among other details of the day's events.

The entrepreneur wrote, "I haven't brushed my hair yet – Kids don't have school – About to have my matcha – But telling you about @lemme sea first," after which she added a 'Lemme' link.

Fans would recall that since she unveiled Lemme last September, expanding her presence in the wellness niche, a few exciting products have been launched off the brand, including 'Lemme Sea.' And presently, she informed viewers that "Lemme sea is back in stock," which she believed required celebration.

Kourtney then went on about the product saying, "Sea moss tincture that tastes yummy and has ninety-two of the hundred and ten minerals that our bodies need." At the end of the clip, she captured her face from a higher angle and said "Happy Monday" in a sing-song voice.

This would not be the first time the mother-of-three would tease fans with glimpses of her natural features, as she did so last December while celebrating the launch of the 'Lemme Sleep' vitamin gummies. As reported, she flooded Instagram at the time with behind the scene pictures from the fairytale commercial shoot for the product.

Dressed in a glittery ensemble comprising a sheer gray mesh knitted cropped blouse with a matching skirt, Kourtney gave fans something to gush about with her style and attention-grabbing hotness.

She paired the outfit with black strappy heels, and her hair was styled in a high bun with two loose strands framing her face and complementing her dangling diamond-encrusted earrings.

The "KUWTK" star captioned the post with a candid message of how her "dreams of becoming a good sleep fairy" came to pass thanks to shooting the campaign with her younger sister Khloe's help. While her note was touching, fans were drawn to and appreciated the slew of snaps, given that they were unedited and showcased her natural assets.

In the comments, they shared supportive remarks, including one who gushed, "U look so elegant, stunning and gorgeous, sweety Kourtney. May ur efforts be successful."

Another commenter added, "I'm here for the thickness," whereas a third fan labeled her as the "Hottest Kardashian."

One follower had a similar opinion about Kourtney always being the "hottest sister." At the same time, a fellow user was all about how bold the media personality was in showing off her "real body."

Meanwhile, a sixth commenter could not believe a celebrity could go without editing their Instagram shots; still, the fan lauded Kourtney for flaunting her "normal back." saying, "Yeah, that's very nice to see."

Kourtney isn't the only member of the Kardashian-Jenner clan who is towing the path of showing off natural features.

According to The Blast, her sister Kim Kardashian was captured in her natural form, showing off her tresses without her usual extensions, while marking the holidays with her loved ones. 

Fans were blessed with a rare view of the beauty mogul rocking her shoulder-length tresses in a TikTok video with her daughter North West. The clip featured the duo lip-syncing to the Christmas song, "Baby It's Cold Outside," with Kim wearing a two-piece pajama and no makeup.

Fans were naturally shocked as her lengthy signature extensions were replaced with her real hair that appeared thinner and damaged given her regular hair styling.

And as expected, fans were quick to react to the state of her hair by taking to social media to express their delight in seeing her real hair. Many believed it made the beauty mogul more relatable.