Rihanna Takes Out The Trash In Her Underwear
By Rebecca Cukier on August 8, 2020 at 12:32 PM EDT
Rihanna has literally been taking out the trash in her underwear. The 32-year-old singer and Fenty founder doesn't miss an opportunity to make a photo op a business opportunity, though, with the garbage moment forming promo for the Barbados-born star's best-selling SavagexFenty lingerie line.
Rihanna, who hasn't released an album since 2016 and seems now more a business mogul than a music face, proved just why her brand is a best-selling one – it's called having a great ambassador. Check it out below.
Scroll for the photo. It comes as the "Work" singer, worth an estimated $600 million in 2020, continues to plug her popular underwear line amid her likewise popular Fenty Beauty and 2020-launched Fenty Skin brands.
The snap showed Rihanna photographed at night and on a path backed by flowering bushes. The hitmaker had a giant black trash bag in each hand, also wearing gloves and shades, with the wardrobe kept skimpy and relevant – panties from RiRi's 2016-founded line were worn alongside pink kitten heels, with an "END RACISM" t-shirt backing Black Lives Matter.
A caption from SavagexFenty read: "Take out the trash, Bad Gal style."
@badgirlriri is, of course, Rihanna's Instagram handle. The caption also shouted out Harper's Bazaar magazine, where Rihanna's "remarkable journey: from teenage pop star to entrepreneur and advocate for equality" saw her profiled just four days ago.
Undies might sell two for $29 as SavagexFenty gathers more customers, but the singer-songwriter has a much higher-end gig going on. Her luxe fashion Fenty label is in partnership with the LVMH giant owning luxury luggage brand Louis Vuitton.
The trash bag comments proved interesting.
KylieJenner/Instagram
The photo, now sitting at over 200,000 likes, quickly snagged three heart emoji from 56-year-old reality star Lisa Rinna. It also brought in comments seemingly geared towards celebrating Fenty Beauty's success – and trashing the brand's competitor, Kylie Cosmetics.
"Throwing away Kylie Cosmetics. A QUEEN!!" one fan wrote.
Whatever the brand is doing is working, though. One fan replied: "Currently laying on my living room floor in my Savage X Fenty stockings ??."
The army of celebrities (below) fronting SavagexFenty hasn't all been smooth sailing, though. 35-year-old ambassador Draya Michele is rumored to have been dropped by SavagexFenty following her shooting joke about rapper Megan Thee Stallion.
Draya Michele/Instagram
Following Draya's joke – she alluded to "Savage" rapper Stallion's shooting being sexy – SavagxFenty unfollowed the "Basketball Wives LA" alum, also removing all promo photos of her from its feed. The brand has, however, snapped up 25-year-old Meg as its summer 2020 face and just announced singer JoJo as a new ambassador.
Other ambassadors for SavagexFenty include singer Normani, 38-year-old pop star Christina Milian, "WAGS" star Nicole Williams, and Kylie Jenner's best friend Stassie Karanikolaou. Joining them are actress Sydney Sweeney and "Wild 'N Out" star B. Simone.