Snoop Dogg's No Discrimination Dog Clothing Is Live Ahead Of Black Friday

Snoop Dogghas a line of hoodies, collars, and jerseys… for dogs. His furry friends deserve a quality hoodie too.

The rapper partnered with Little Earth Productions to create a line of dog items oh, and cats, 28 to be exact. The line is slated to be called “Snoop Doggie Doggs”. The “Drop It Like It’s Hot” rapper is excited about the new endevour.

“What’s my name? Snoop Dogg — it’s only right that the Snoop Doggie Doggs pet line is the next step in building out my empire with my family. I have mad love for dogs, and they love the Dogg. I get approached with a lot of deals and when it’s right, it’s right. Break bread or fake dead,” he said in a press conference.

Every part of the line has gotten the seal of approval from Snoop and his wife Shante who is working on the line with him.

“We needed to make sure my line is reflective of everything I do; it has the Snoop Dogg flavor just like my clothing for people. We have something for every size, breed, boys and girl pups. We tested out the clothes, bowls and accessories on our dogs, so when we say it’s Dogg approved, it really is,” he insisted.

He gushed about what we can expect to pick up for out beloved pets. “tricked-out leashes and sweaters outfitted with gold chains for extra drip.” And, if you are one of those people, you can get a matching hat for yourself and your pets.

The entrepreneur made sure that his line of animal accessories was affordable for the real people who will want to purchase it, his fans. The items range from $15 to $100 and include bowls, leashes, fun-looking dog toys and more.

Little Earth Productions is no stranger to producing clothing items and more. In business since 1993, they manufacture over 170 NFL, NBA, MLB, and NHL licensed team items and more than 60 colleges for pet clothes.

The company reached out to Snoop when they heard he was looking for a collaborator. Robert Brandegee, president of the company is a fan of Snoop and pitched him the idea and well, the rest is history.

The rapper shared with WWD that the plan came about in the middle of the pandemic. “I wish I could say that timing is everything, but I met the Little Earth gang in the middle of the pandemic, so it took a minute to get it to the market. But it’s important to me it’s done right. And if Little Earth can handle the Pittsburgh Steelers then I knew they would bring their A game,” he said of his love for the team.

The pet business is a billion-dollar industry, Snoop is getting into the right business not only do people treat their pets like their children, if they have one, they often tend to get another one. Snoop is passionate about the project seeing as he owns11 dogs of his own and 2 Siamese cats!

The website's introduction reads:

“Snoop, Shante, and SMAC Entertainment partnered with Little Earth Productions to make a fun and whimsical pet line that showcases the luxurious lifestyle of their own pets. The tag line "It's a dog's life, a Snoop Doggie Doggs life" turns the very notion of a dog's hard life into a wonderful life of leisure, style and fun. Treat your pet to the Snoop Doggie Doggs life and they can live like royalty, too.”

Are you buying Snoop Doggie Doggs for your furry friend?