The Entertainment business is making its way into the Middle East, and Dubai’s ‘Male Kris Jenner’ — Mohammed Aqra — is at the center of all the action.
A new name is starting to surface in Hollywood, with many companies wanting to elevate their brands and expand into the Middle East. Aqra is widely regarded as the region’s most influential figure in the strategies around the business of fashion and its collaborations. His goal is to give artists and creators global recognition through brand collaborations with industry giants.
Dubai’s ‘Male Kris Jenner’ Sets His Sites On Hollywood Entertainment Companies
Ya, this is very similar to the United States version — Kris Jenner — who turned her family’s drama into several multi-billion companies by placing her daughters with the right retail giants.
“There’s a new kind of game out there, brand collaborations with money. I am here for the winning,” Mohammed told The Blast.
The Jordanian native isn’t talking about small scale either, he has his eyes set on the biggest companies in tinsel town. His dealings already include collaborations with global companies such as Microsoft, Mattel, Nikon, META, Epson, BIC, Xbox, KIKO Milano, Schwarzkopf Professional, and Etihad Airways.
The Biggest Brand Building Executive In The World, And Reality Star
At the age of 25, Aqra was appointed as the Chief Strategy Officer of the Arab Fashion Council, making him one of the youngest to occupy such an important role for an international authority. His role at the Arab Fashion Council includes drawing with the board short-term and long-term strategies to meet the execution of the Council’s mission in shaping the fashion industry in the Arab region by developing the creative economy sector in the 22 Arabic countries.
In January 2021, Aqra became one of the founding members of the first-ever Men’s Arab Fashion Week, which made a significant hit globally as soon as it was launched for the first time in the history of the Arab World.
It should be noted, Mohammed Aqra is an American entrepreneur of Jordanian origins, born and raised in New York who sits on the board of several multinational companies and organizations.
Mohammed Aqra At The Middle Of Huge Barbie/Jean-Louis Sabaji Collaboration
The Kris Jenner-like figure made headlines last month during Men’s Arab Fashion Week, saying, “The Arab Fashion Council is focused on its ardent mission to build strategies and bridge the divide between international companies and regional ones – structured in a way that supports the Council’s mission dedicated to fostering and supporting the global trajectories of our local talent and businesses that represent our creative heartlands. We are very excited about having pioneered a global collaboration between Barbie and Lebanese couturier Jean-Louis Sabaji, the first Arab in history to work with the global icon. We also celebrate Arab Fashion Week’s success as the region’s #1 creative platform, propelling its designers onto a global stage and before international brands, buyers, and worldwide media. Together with d3, we continue to champion Dubai’s role as the region’s fashion capital.”