Kanye West Plans Yeezy Retail Takeover: 'The Monster Is About To Come Alive'
By MLC on September 1, 2022 at 7:00 PM EDT
Kanye West is taking the next step in his plan for world domination.
The rap star went off on Instagram on Wednesday, August 31.
Every post revolved around his Yeezy fashion brand and expanding into retail stores.
Kanye West Is Making Yeezy Retail Stores
Following backlash from his Yeezy x Gap collaboration, Kanye has taken matters into his own hands and plans to open brick-n-mortar retail shops.
In an Instagram post shared yesterday, Ye shared a photo from his “Notes” app.
The note read, “We are going to open a Yeezy stores worldwide starting in Atlanta. Who would be the best to open it? I’ll buy the land and or building. Then we gonna open up in every state and then internationally. Anyone who has over 10 years retail experience and is ready to change the world post your Instagram handle or store location in the comments and We’ll find you.”
Kanye Claims Gap & Adidas Wouldn't Open Yeezy Stores
He then took aim at Adidas and Gap for not making moves to open Yeezy stores.
“I signed with both Adidas and Gap because it contractually stated they would build permanent stores. Which neither company has done even though I saved both of those companies at the same time,” the note continued. “Ima show you how to use social media.”
Of course, this message was visible by his 16.5 million IG followers and the requests to open and run his retail empire came flooding in.
Kanye shared screenshots of text messages from people wanting to assist in his retail takeover.
The Offers Are Flooding In!
A message from Lawrence Berger Mitchell & Ness was shared.
“Nobody runs retail better than we do. We have 1300 Lids – the hottest retail stores out there, we’re opening 500 more world wide. We run the NBA and Paris St. Germain stores. We rrun 800 college bookstores including 27 for Historically Black Colleges. When you guys are ready for a serious conversation let me know,” the text message read.
Kanye captioned the post, “Praise God.”
Pusha T, aka kingpush on Instagram, commented, “Well since we doing every state… And we talking over 10yrs of retail experience…😎 Put us down for Virginia and Pennsylvania.”
“God is with us,” Kanye wrote along the post.
It’s clear Kanye has no more loyalty to Gap after he accused the company of leaving him of meetings and copying his Yeezy line.
Kanye Drags Gap
He shared a picture of sunglasses and captioned it, “Gap held a meeting about me without me?
View this post on Instagram
Kanye shared a text message thread that featured a photo of a young kid in an oversized dark Gap t-shirt. The text read, “This is Gap copying YGEBB.”
View this post on Instagram
He captioned the post, “But they canceled the photo shoot with my kids in Japan without me knowing.”
Last month, people on social media went off on Kanye for how his Yeezy x Gap merchandise was presented in stores.
The merchandise was stuffed into oversized, black construction bags, and as you can imagine, many people didn’t find this method appealing.
Many accused him of using the homeless crisis to his monetary advantage.
Kanye heard the cries and complaints of social media and decided to give a rare on-camera interview to FOX News.
When asked about backlash surrounding him being insensitive to the homeless, the rapper responded, “Look man, I’m an innovator. I’m not here to sit up and apologize about my ideas.”
He continued to defend his stance saying, “That’s exactly what the media tries to do. Make us apologize for any idea that doesn’t fall under exactly the way the want us to think.”
'I AM AN INNOVATOR': Kanye West calls out critics, refuses to apologize after backlash for selling clothes in trash bagshttps://t.co/HbGhI7iUfZ pic.twitter.com/5E94QXipVd
— Fox News (@FoxNews) August 18, 2022
Not stopping there, Kanye explained the clothes are not stored in trash or garbage bags, but rather large construction bags.
He feels this style of product display and shopping makes the experience “easier and informal” for the shopper.
“This is not a joke, this is not a game, this is not just a celebrity collaboration… this is my life,” he explained. "I’m fighting for a position to be able to change clothing and bring the best design to the people.”
To really stick it to the social media trolls, Kanye said, "I'm up here literally working on homeless shelters. There's documentation of it where the city came and tore down my creations while I was doing it. So no one can tell me I'm insensitive when that stuff that I think about every single day and actually have put my mind and innovation to."