Elizabeth Hurley, 54, Wows In Hoop Bikini

Elizabeth Hurley/Instagram

Once a bikini bombshell, always a bikini bombshell. Elizabeth Hurley may be 54 years old, but the "Austin Powers" actress, model, and swimwear designer is proving she's still got it.

Valentine's Day brought a sizzling swimwear update from the British beauty as she modeled some merch from her own range – much like fellow swimwear designer Emily Ratajkowski, Liz manages to kill it every time when it comes to being a great brand ambassador.

Elizabeth has been making headlines of late for saying that she's "too old" to "parade" around public beaches in bikinis. She isn't too old to model them on Instagram, though.

Click here for the snap, or just keep scrolling.

Elizabeth Hurley/Instagram

Elizabeth's photo showed her shot against a plain off-white wall with stripes of sunlight pouring onto it. The star was flaunting her age-defying body in a blush crimson two-piece, having opted for a teeny tiny one that showcased her slim silhouette and feminine curves.

Hurley's bikini featured attractive gold hoop detailing at both the bust and waist, with space between the bikini top and bottoms showing off her super-flat stomach. A healthy cleavage flashing also manifested as Liz posed with her arms up above her head.

"Happy Valentine’s Day ❤️❤️❤️❤️," she wrote.

Elizabeth Hurley/Instagram

Elizabeth may have peaked in the '90s, but her appeal hasn't gone anywhere. This, in itself, proved crystal clear by virtue of the likes and comments coming in to her Valentine's Day post.

The update clocked an impressive 78,000+ likes in under 24 hours, also bringing in a ton of fan comments.

"Wow, wish you were my Valentine's lol," one wrote.

"Always smokin hot ?," another added.

"Best creation of the century" was a third comment.

Comments also came in over the swimwear, but for the most part, eyes seemed to be on that sizzling body.

Earlier this month, Elizabeth made an interesting headline. Despite appearing to live in swimwear, the star stated that she felt she's now too advanced in years to be doing so.

"Most people are fine lying down, but when they stand up they want to cover up, including me," Elizabeth told the "My Wardrobe Malfunction" podcast.

"I like to cover up a lot. I certainly wouldn't walk round a public beach parading in a bikini anymore. I'm much too old. But, privately, of course," she added.

Gettyimages | Joe Maher

With a body like Liz's, it's of no surprise that fans are curious to find out just how the star stays in shape. As it turns out, Elizabeth isn't a gym lover.

"I don’t do any regulated exercise, but I’m very active. On the weekends I go for long hikes with my dogs. I try and stretch every day. I do the occasional yoga or Pilates class, but mostly it’s just self-exercise at home," she told The Cut in 2017.

"I might do some stomach exercises or some bottom or arm exercises, but because I trained for a dancer when I was young, I sort of know all the exercises," Liz added.