Kylie Jenner wants to make Kylie Swim “fetch” again.
The business mogul has multiple businesses under her namesake.
Kylie initially launched her business empire with Kylie Lip Kits which was later rebranded as Kylie Cosmetics.
From there she started Kylie Skin, Kylie Baby and Kylie Swim.
Kylie Has Several Businesses Under Her Name
The latter of the companies was not met with great fanfare, and less than a year after launching some Kylie Swim trademarks were “dismissed,” according to the U.S. Sun.
On July 11, 2022, some trademarks were dismissed leading many fans to assume Kylie is ditching her swim line.
When Kylie initially launched Kylie Swim, many buyers and customers slammed the product for being “cheap.”
Kylie Swim Slammed By Customers For Being “Cheap”
Orders came flooding in when Kylie Swim launched. Her products ranged from cutout one pieces, to sexy barely-there bikinis selling for an average of $85.00 a pop.
After getting their hands on the yellow Kylie Swim box, many users posted their reviews of the products to social media, more specifically TikTok.
Others Complained About The Lack Of Material
They had LOT to say about so little material…
One swimwear designer named Jessica Anderson shared her review to TikTok and Reddit, and before even having tried the one-piece on, she pointed out that the material is so thin, you can actually see the Kylie Swim tag from the outside of the suit.
@tinytello Part 1 Kylie Swim #ChimeHasYourBack #CandyCrushAllStars #popculture #latinxbusiness #latinxcreated #hellofall #todayilearned ♬ Lofi – Domknowz
Jessica also pointed out how narrow the front bottom coverage is compared to other swim bottoms, telling viewers, “I just personally don’t know anyone’s body that this would work for.”
One user quoted what Jessica had said, commenting on her post, “Like the reviewer said: it comes down to lack of integrity as a business owner and that’s the reason I will never put Kylie Baby anywhere near my child. I will never trust them to have any type of real transparency.”
In addition to the material being super thin and barely covering anything, other reviews claimed the stitching was all out of whack and the material felt cheap.
The Reviewers Had Nothing Good To Say About Kylie Swim Line
However, in an interesting turn of events, Kylie filed to “revive” the dead trademarks on July. 25, 2022.=
The reality TV star also filed to trademark “Kylie Swim by Kylie Jenner” and “Kylie Swim.”
The trademarks are for a clothing boutique, according to the description on the United States Patent and Trademark Office.
It looks like she’s going all out and making an entire store for her swimsuit line.
Per the US Patent and Trademark Office, the trademarks state, “Retail store services featuring swimwear, beachwear and accessories and gifts.”
Kylie Files To Re-Trademark “Kylie Swim”
Kylie opened a Kylie Swim pop-up shop at Resorts World Las Vegas last year.
The mother-of-two last posted about her swimwear line in September right before it launched.
Prior to the release date, Kylie was heavily promoting it on social media, but once the backlash started rolling in she put a halt to promotion.