On Sunday, Jennifer Lopez turned 53 and the world is celebrating.
However, it looks like no one is celebrating more than JLo, who posed in the buff to celebrate the launch of JLo Body.
Jennifer Lopez Flaunts Her Curves On Her 53rd Birthday With A Sexy Photo Shoot
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Things are going great for Jennifer Lopez right now. Only one week after her surprise Las Vegas wedding to actor Ben Affleck, the JLo Beauty entrepreneur decided to launch her JLo Body brand on her 53rd birthday.
Jenny From The Block gave PEOPLE an exclusive look at her upcoming campaign, which she shot entirely in the buff, and can be seen in the Instagram video above.
One of the products offered by JLo Body is a Firm + Flaunt Targeted Booty Balm, priced at $65 dollars.
“We already have some amazing products targeting tightening and firming for the face, so a product for the body that addressed those same issues was a natural next step for us,” Lopez told the magazine. “It was also the body part that our consumers wanted a targeted treatment for, and they couldn’t find it on the market.”
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She said that she’s been thinking about this product her “whole life,” inspired by her mother’s struggles with cellulite. “I remember her wishing that there was some magic formula that was just going to make it disappear,” she recalled. “And the truth is, we know that doesn’t exist.”
However, JLo claims that her team has created a product that can deliver results.
“Working with scientists, we have found that it really does improve the appearance of the skin,” she said of their new product. “We’re not just taking a random cream and slapping my name on it. It works.”
Jennifer Lopez Says Self Care Leads To Confidence
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Although Lopez says that the Booty Balm can be used on the arms, waist, and thighs too, she’s looking to help people achieve overall health and wellness in all areas of their lives.
“A lot of people invest in skincare for their face, but they don’t invest in self-care and skincare for their body,” she said. “I don’t necessarily mean spending money, but instead taking time to cleanse, moisturize, use serums and masks.”
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“I want to normalize taking care of yourself,” she continued. “It’s not a selfish thing. It’s a nourishing thing. If you can’t take care of yourself, you certainly cannot take care of anybody else.”
Jennifer Lopez says that she feels confident when she is taking care of herself, explaining that self-care leads to confidence. “I feel most confident when I’m getting my sleep, practicing my affirmations and doing my skincare, fitness, and eating routines,” she said. “When I’m out of rhythm, I’m not myself.”
JLo Believes In Looking & Feeling Sexy At Any Age!
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Jennifer Lopez explained that her personal mantra has always been “beauty has no expiration date” because “I’m in a business where youth is glorified and people try to write, especially women, off at a certain time,” she said.
“It’s like, ‘Oh, you’re done no more movies for you. We don’t want your music anymore,'” she explained. “Growing up, I looked up to people like Diana Ross and Cher and Tina Turner, and they were in their 50s and they were beautiful and almost coming into their own at that time.”
She also believes that beauty is absolutely ageless. “I believe you can look and feel amazing and sexy at any age,” she continued. “I really dislike the phrase, ‘You look good for 40, or you look good for 30, you look good for 50.’ How about you just ‘you look good?'”
New Husband Ben Affleck Thinks She Looks Good Without Any Make-Up On!
Lopez said her new husband likes her best in her natural state. “He is like, ‘I like you when you have nothing on,” she told the magazine. “No hair on, no makeup on, just you in your own skin.”
“He really appreciates that. And that makes me feel really confident and beautiful,” she continued. “Someone can see the essence of who you are and just the skin that you’re in and that I take care of that and that he appreciates that. That makes me feel really beautiful too.”
Overall, JLo is absolutely ready to see what 53 has in store for her. “I am the age I am, but I feel amazing and happier than ever,” she said. “I feel like I’m just at my halftime right now and just getting started.”
