Kendall Jenner's $15.9 Million Instagram Paycheck Revealed
By Rebecca Cukier on December 29, 2019 at 4:08 AM EST
Mega/The Blast
Kendall Jenner is now the most lucrative female face on Instagram. The 24-year-old supermodel has topped 2019's list of highest-paid female influencers on the social media platform, raking in a staggering $15.9 million this year alone from her Instagram endorsements.
Buzz Bingo has published a list of the highest-earning Instagram influencers of the year, with Kendall coming out top for women. The "Keeping Up With The Kardashians" star blew her competitors out the water – Selena Gomez earned $8 million. Kylie Jenner brought in $3.8 million.
Gettyimages | Kevin Mazur/MG19
Kendall's $15.9 million might be approximately double what Gomez earns, but the model is nowhere near the figure seen by Instagram's highest-paid faces. Kendall sits in third place after Lionel Messi's $22.3 million and Christiano Ronaldo's $47.8 million.
Meanwhile, soccer star David Beckham raked in $10.7 million from Instagram in 2019. The only model managing to bring in over $1 million was California native Emily Ratajkowski. Her $1.13 million wasn't far off Bella Hadid's $949,000.
Kendall fronts Adidas alongside sister Kendall. She also promotes Stuart Weitzman and Longchamp alongside the brands listed below.
Gettyimages | Jean Catuffe
Kendall's Instagram mixes up her professional modeling career, travels, and family life with a very important element – those paid partnerships.
A quick look at Kendall's Instagram shows her to be the Instagram promo queen of the family. The star can sometimes post up to four paid posts in a week, with recent promos including her contracts with Calvin Klein, Proactiv, Formawell Beauty, plus Tiffany & Co.
Kendall promotes via her permanent posts, but she equally takes to her Instagram stories for the same purpose. Either she'll be putting on a Proactiv face mask, brushing her teeth with the Moon oral care brand she fronts, or straightening her hair with Formawell Beauty's products.
Gettyimages | Dimitrios Kambouris
If the $3.8 million figure earned by Kendall's younger sister Kylie Jenner seems low, you might want to bear in mind that Kylie likely doesn't need Instagram cash. The 22-year-old became the world's youngest billionaire this year thanks to her 2015-founded Kylie Cosmetics brand.
2019 also saw the launch of Kylie Skin. As to the value of Kylie Cosmetics, it looks like it's around $1.2 billion. The 51% sale of Kylie's brand to Coty Inc. this year earned the mom of one $600 million.
Kylie only delivered three promotional posts on Instagram this year, reportedly earning her $611,000 per post.
Kendall Jenner/Instagram
Given that Instagram promotion pay is generally measured by following, it can be assumed that Kendall's fee per post is slightly lower than Kylie's $611,000. Kylie has 155 million Instagram followers.
Over half a million dollars might make a dent in a brand's budget, but with Kendall's level of exposure, it's all worth it. Kendall's posts easily rake in millions of likes – it's rare for under 1 million likes to be left.
Kendall likely boosted Calvin Klein's pre-Christmas profits this year with her holiday pajamas post, plus that holiday bra.