Binance — the biggest exchange in the world with over $10 billion daily trade volume, celebrated its fifth anniversary in Paris on July 8, and it generated a huge buzz in the celebrity world.
We’re told over 5000 attended the exclusive Parc Floral de Paris event, and 170,000 watched the live broadcast. The event started with Binance co-founder Changpeng Zhao telling the story of how Binance has secured its status in the crypto ecosystem with a drive for positive change and innovation. The finance honcho also answered questions from the huge community Binance has amassed over the five years.
‘Binance’ Anniversary Draws Huge Talent In The Influencer World
Following CZ’s stage appearance, they heard from speakers in the Binance ecosystem, including Binance’s Key Opinion Leader (K.O.L) Andres Meneses. The audience was captivated as he talked about building the crypto community through education and awareness.
Andres began by identifying the importance of a K.O.L to huge businesses like Binance. In his own words, K.O.Ls “builds their brand with trust and recognition that they’re actually knowledgeable, actually care about their community and what they’re talking about.” He says they are “the gateway for many people to get exposed to crypto.” Adding, “when it comes to brands, projects, or companies collaborating with K.O.Ls, it’s one of the best ways to reach a very targeted audience that’s already open and indulging in the financial revolution with crypto.”
What Does The Future Hold For K.O.Ls, Their community, Binance?
Andres Meneses agrees with co-founders CZ and Yi He that the focus is to give back to the community by providing them with the world’s best products and services. On a personal note, Andres highlights how crypto is seen as a potential savior in his native country of Colombia. With the dire economic infrastructure begging for change, he aims to educate individuals and work with the government to seamlessly and strategically implement change. “That’s why in crypto, we have to understand that if we want this change to happen, we have to be willing to work with governments, and there will have to be some give and take.”
The celebration finished the next day in front of the Eiffel tower at de Cafe de L’Homme, where only the most influential people in Binance and Crypto were invited. Also spotted at the exclusive event were media mogul and founder of FAME, Sheeraz Hasan, who was seen conversing with CZ. Afterward, Sheeraz tweeted, “congratulating Binance for the five years and hoping to connect Paris Hilton with CZ in Paris.”
Paris Hilton Supports The Team On Their Big Day!
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Now for the celebrity part…within minutes, Paris Hilton retweeted Sheeraz’s post causing the information to circulate throughout Hollywood and create a huge buzz. Sheeraz is followed by some of the most influential people in Hollywood, which is a testament to the power of companies like Binance collaborating with him.
Congrats #binanceturns5 Sending love @cz_binance @heyibinance @binance @sheerazhasan see you all soon ❤️📸 Web3 👸🏼 #QueenOfTheMetaverse https://t.co/IADpLoy5M4
— ParisHilton (@ParisHilton) July 10, 2022
Obviously, Paris Hilton has her pulse on what is “hot” in the celebrity and business world — owning several businesses herself. Paris has been seen traveling abroad and hobnobbing with the wealthiest most influential people in this arena.
Bottom line: The hotel heiress knows what we should be paying attention to and listening to! Period.