Kylie Minogue Explains Why She Blocked Kylie Jenner From Billion-Dollar Beauty Co.
By MLC on June 9, 2022 at 9:15 AM EDT
Kylie Minogue was not about to let Kylie Jenner have all the fame.
The Australian native paid a visit to Andy Cohen’s clubhouse on Tuesday, June 7.
During a taping of his late-night show, “Watch What Happens Live,” Minogue opened up about the time she had to BLOCK Jenner from using her legal name to make billions.
Minogue Derailed Jenner From Using "Kylie" To Make Billions
In the event you don’t know, Jenner started Kylie Cosmetics back in 2015 and by 2019, Forbes reported the then 20-year-old was a BILLIONAIRE.
However, months later, they retracted their report and took back her “Youngest Self-made Billionaire” title.
Forbes reviewed financial data released by Coty Inc, which bought a 51 percent stake in Jenner’s cosmetics company in November 2019.
Those financial filings show “Kylie’s business is significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe,” the magazine said.
Forbes now estimates the net worth of Jenner, 22, at around $900 million.
However, before all of this bass ackwards drama went down, Jenner had a different idea for her company’s name.
Prior to landing on “Kylie Cosmetics,” Jenner had plans to call her company “Kylie.” She would sell cosmetics and clothing under the brand.
This is something that wasn’t going to fly with Minogue.
“It was just business, obviously,” the singer said on ‘WWHL.’
Minogue Said Blocking Jenner From "Kylie" Trademark Had To Be Done
Minogue explained that given her name was unique, she had to protect it.
“When I was named Kylie … I think I’ve met one person older than me called Kylie, so it’s kind of unusual,” she continued. “I’ve spent a lifetime protecting my brand and building my brand, so it was just something that had to be done. We came to an agreement.”
In 2017, Minogue successfully blocked Jenner from trademarking the name “Kylie” for her company.
The Aussie singer previously sold products including clothes, furniture and fragrances under the name “Kylie.”
Cohen asked if Minogue had to call Kris Jenner, the matriarch of the Kardashian-Jenner family, and say, “Let me tell you something.”
Luckily, Minogue didn’t have to deal with the “pit bull.”
Khloe Kardashian revealed Kris is like a “pit bull” when it comes to making deals and negotiating.
At the time of the legal dispute, Minogue’s lawyers argued why Jenner’s trademark request should not be granted.
Kris Is Like A Pit Bull In Negotiations
One reason Minogue’s legal team fought to block the lip kit queen from using “Kylie” was due to her “secondary reality TV personality” status.
Yes, they actually cited that in the lawsuit.
They said, Jenner is a “secondary reality television personality” compared to Minogue, who was described as an “internationally-renowned performing artist, humanitarian and breast cancer activist known worldwide simply as ‘Kylie.’”
The Patent Office eventually declined Jenner’s application for the trademark in February 2017.
Minogue went on to launch her own beauty brand, “Kylie,” in 2019 and sells lip oil, lip gloss, eye to cheek glitter, lip to cheek color, and three shades of eyeshadow.
Jenner has taken her company name in stride. Since launching Kylie Cosmetics in 2015, she’s expanded her brand to include: Kylie Skin, Kylie Swim, and Kylie Baby.
