Kim Kardashian has often been on the receiving end of backlash for perpetuating unrealistic standards of beauty, but that hasn’t stopped her.
Recently, the SKIMS founder opened up about her beauty regime as she launched a new luxury skincare brand. She discussed her desire to always remain youthful at any cost whatsoever.
Kim Kardashian Will Do Anything To Look Younger
On the cusp of the launch of her new skincare brand, SKKN by Kim, the “KUWTK” alum sat down with the New York Times to discuss her new products and her journey with skincare.
While opening up about her desire to look even younger as she approaches 42 in October, Kim said, “I’ll try anything. If you told me that I literally had to eat poop every single day and I would look younger, I might. I just might.”
Extreme methods aside, the mother-of-four revealed that her looks have always been super important to her and she wouldn’t act like those who pretend like beauty isn’t vital to their success.
Kim, whose $1 billion net worth rests on her physical looks, explained that looking as good as she does is a lot of hard work.
“So many people want to act like they don’t care about how they look,” “The Kardashians” explained. “I’m not acting like it comes easier or it’s all natural. You just don’t wake up and use whatever. You wake up, you use ingredients. The P.R.P. facials, stem cell facials, lasers — all of that is work.”
Commenting on her controversial weight loss to fit into Marilyn Monroe’s dress for the 2022 Met Gala, Kim said that she was not in any way promoting a lifestyle of losing weight during a short period of time. Instead, wearing Monroe’s dress was just an important goal that she needed to fulfill at all costs.
And if she didn’t successfully drop 16lbs in one month? Kim said, “I just simply couldn’t have gone, which wouldn’t have mattered. It was just important to me to reach that goal.”
All About Kim Kardashian’s New Skincare Line
On June 1, Kim broke the internet when she announced her skincare line. “I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish,” she shared on social media.
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The socialite continued, “…every bottle from my new line is filled with the knowledge I’ve accumulated along the way. You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures.”
SKKN by Kim will officially launch on June 21 and is only available exclusively on SKKNBYKIM.COM. While discussing her product with NYT, the reality star, who has an established presence in makeup, elaborated on her decision to expand to skincare.
“I wanted to just stay true to exactly what I use, even if everyone was saying this is overwhelming,” she confessed.
The elaborate nine-step skincare consists of a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, face cream, eye cream, oil drops, and night oil — collectively they costs a whopping $630.
As for her steep price point, Kim is not the least bothered if her fans can’t afford SKKN by Kim. In her words, “It’s definitely more prestige, and in order to get the types of ingredients that I would not really miss out on, it was kind of a necessity.”
She further explained, “The products I was using that were comparable were way more expensive, not to compare anything. I tried to get the quality for the best price that we could, especially the vitamin C serum.”
The fashion entrepreneur disclosed that she worked with some of the top dermatologists, one of which is Joanna Czech, an aesthetician and celebrity facialist, to develop her products.
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SKKN by Kim, which will be distributed internationally by Coty— the French beauty conglomerate Coty that had a stake in the now-closed KKW Beauty brand.
Kim promises that her skincare brand, which underwent 23 product trials to achieve optimal consistency and results, will not be like other celebrity skincare brands. She assures that it will give its users “the glow of a lifetime.”