Halsey Calls Out Her Record Label Over Song Release: 'Everything Is Marketing'

Somebody call 911! Halsey's new song is being held hostage by her record label!

The iconic singer, who uses she/they pronouns, recently revealed that she has a new track that she wants fans to hear, but they faced an unexpected roadblock.

The 27-year-old accused Astralwerks, their record company, of stopping the release of their latest song because of the label's unique marketing strategy.

The "Without You" songstress may be one of the most celebrated artists in the music industry, but that did not exempt them from following the desires of their record label.

On Sunday, May 22, the mother-of-one took to TikTok to air her displeasure against Astralwerks for holding their latest song hostage because the showrunners' wished to create a "fake viral moment" on the social media platform.

In the video, featuring what appeared to be the unreleased song playing in the background, the New Jersey native captured herself looking disheartened while messages about the situation flashed across the screen.

The Billboard chart-topper explained that she wanted to release her new song as soon as possible, but their plans were thwarted by their record label.

The "Is There Somewhere" singer pointed out that she has been a part of the industry for "8 years, selling over 165 million records," yet Astralwerks' team did not believe they could release their new song.

The Grammy nominee wrote, "my record company is saying that I can't release it unless they can fake a viral moment on TikTok. Everything is marketing, and they are doing this to basically every artist these days."

The "You Should Be Sad" artist reassured fans that their only interest was to release new music, noting that they were tired of the situation and deserved to be treated better.

In a hilarious case of irony, Halsey's TikTok confession, titled "I'm tired," became a viral video just as her label wanted, with over a million likes, nearly 10,000 comments, and numerous reposts.

However, in a surprising twist, the Billboard Music Award winner revealed on Twitter that her viral post was not enough to speed up the release of their new song. The "Girl is a Gun" singer wrote:

"Talked to my label tonight after my tiktok tantrum. They said, 'wow the tiktok is going really strong!' I was like, ok cool, so can I release my song now? They said, 'we’ll see!' "

Although most fans supported their Idol, some people believed that the "Sing 2" voice actress's actions were part of their record company's marketing strategy for the unreleased song.

In a second tweet, the "Life’s a Mess" songstress addressed these critics and conspiracy theorists by reminding them that she had been minding her business while on tour and taking care of her child.

The 27-year-old clapped back at trolls by highlighting their accomplishments, stating they did not need strategies to promote their music. The Popstar wrote:

"Four albums deep. Coasting. I’m way too established to stir something like this up for no reason or resort to this as a marketing tactic, but now I’m in too deep, so there’s no going back."

As previously reported by The Blast, Halsey shared a comical video on TikTok, in which she revealed all the food she could no longer consider.

In the clip, the Pop goddess drank green tea while Fleetwood Mac's "Dreams" played in the background, and texts explaining the video flashed across the screen.

The AMA winner jokingly stated that their entire personality had been thrown out the window after discovering they were allergic to coffee.

The mother-of-one could also no longer consume foods like potatoes, garlic, spinach, ginger, corn, milk, wheat, crab, carrots, peppers, shrimp, bananas, peanuts, blueberries, and more.

In a follow-up post on their Instagram Stories, the entertainer explained that their body's condition underwent several changes during and after their pregnancy.

The "I am not a woman, I’m a god" singer noted that she has been sick for most of her adult life. However, the situation worsened in recent years as she was hospitalized for anaphylaxis on multiple occasions.