Tostitos is mixing things up and of course, the best candidate for a Tostitos remix is none other than Danny Trejo.
America’s favorite chip brand and American’s favorite tough guy are joining forces along with Sofia Reyes ahead of Cinco De Mayo with a new campaign that will give fans inspiration to remix how they plan their fiesta snack spreads, participate in a modern twist on the classic Loteria game and even win the ultimate fiesta party pack.
With this being Trejo’s second year working with Tostitos, he and Reyes hope to inspire fans to blend their unique styles for Cinco de Mayo and summer fiesta festivities.
The two superstars teamed up for a digital commercial sharing takes on how to add a fresh spin on any party with things like a queso fountain, mariachi bands, and, of course, their favorite Tostitos chips and dips.
The chip brand is also teaming up with Millennial Loteria to bring “Mexican Bingo” to TikTok. While the TikTok version doesn’t involve a board game, participants can complete nine different challenges through an all-new Branded Effect featuring Reyes which includes: dancing the salsa like Sofia, your best Trejo impersonation, cheesiest pick-up lines, and much more.
Those who complete a challenge and use the hashtag #TostitosFiestaRemix are entered to win a Tostitos Fiesta Remix Party Pack on May 5, complete with a one-of-a-kind 5-carat gold Tostitos Scoop necklace and a year’s worth of Tostitos. Three additional runners-up will also win a custom Tostitos Loteria Kit, complete with Tostitos chips and dips. For official rules and how to enter, visit Tostitos.com/
Danny Trejo Says Sofia Reyes Has The Eye Of A Producer
The Blast correspondent Ty Cole was able to chat with Trejo about his partnership with Tostitos, with the actor telling us he decided to work with the brand again because it’s something that he likes.
“It’s something that I like and I don’t like to do anything I don’t like,” said the Spy Kids star.
Trejo then shares compliments Reyes on not only her beauty but the producing skills she showed on set while they were filming their digital commercial.
“She’s gorgeous and a lot of fun professionally,” he began.
“I think she might be inspired to direct because I watched her and she wasn’t so worried about how she looked. She knew she looked good but she was focused on the production and the lighting. That was pretty cool.
Danny Trejo Says Margaritas And Tacos Isn’t The Purpose Of Cinco De Mayo
While the world tends to celebrate Cinco De Mayo with a round of margaritas with salt around the rim and chips with dip, the Desperado star tells us it should be about family.
“First of all, Cinco De Mayo here is about family and people think it’s about Mexican Independence — it’s not,” he explained.
“It was a battle that we won against the French. Independence Day is September 16th. It’s about family and we celebrate our heritage more than any independence. Being Latino and being Mexican is what we’re celebrating. But, you’ll find some stores selling out of Tostitos.”
Danny Trejo Doesn’t Mind Playing The Tough Guy Roles Because “It’s A Job”
It’s no secret that most times we see Trejo onscreen, he’s playing a kick-ass tough guy who is no joke and you don’t want the smoke with. But, is he tired of always playing those types of characters?
“I don’t mind playing the tough guys roles because it’s a job,” he expresses.
“I think the first five years of my career, I never even had a name but I was working. That’s what acting is to me. I would see guys talk about wanting to be a leading man — I want to work. The first name I ever had —I played Art Sanella in Death Wish 4 with Charles Bronson and I felt like I made it. He became a good friend before he passed away.”
As our correspondent shared his favorite film of the iconic actor, Spy Kids, the Reindeer Games star laughed and shared if he hears a girl share with him that’s her favorite movie of his, he knows she’s “too young” for him.
Danny Trejo Shares How Robert De Niro Reacted To Being Second On The ‘Machete’ Call Sheet
“I did a film called Heat with Al Pacino and Robert De Niro and I feel that filmed helped pushed me up,” the Machete star explained.
“It showed that I could hang with the big boys. De Niro and I became friends. When we asked him to do Machete, he did Machete for me. It was funny because I was number one on the call sheet and we would joke about being first on the call sheet as he was first in the film Heat.”
The actor shared De Niro gave him a thumbs-up gesture and praised him, jokingly saying “number one” after finding out.