Ed Sheeran Will Donate Royalties Of His ‘2step’ Music Video To Ukraine, Shot Footage In Kyiv
By Favour Adegoke on April 26, 2022 at 4:15 PM EDT
Ed Sheeran is taking his support for Ukraine a step further. The pop singer released his fifth studio album in October 2021 through Asylum and Atlantic records. The album titled “=“ snagged the number one spot in countries like Canada, Australia, Belgium, France, Ireland, the US, the UK, Germany, Italy, and others.
Sheeran’s single “2step” music video was just released, and the artist had Lil Baby along for the ride. While talking about the inspiration for the song, the “Supermarket Flowers” artist revealed that it was written when he was feeling less confident than usual due to his songs getting a “lukewarm reaction.”
The opening scene of the “2step” music video made it known that Sheeran planned to donate all the video proceedings to Ukraine. The visual was shot in Kyiv, Ukraine before the country was invaded. Sheeran was also one of the artists who performed in the concert for Ukraine in London.
‘2step’ Music Video Was Shot In Ukraine
Sheeran just released the music video for “2step.” The video featured rapper Lil Baby and was reportedly made in Kyiv, Ukraine, last year before the Russian invasion in February 2022. The music video was released on Friday.
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The original “2step” is the fifth song off Sheehan’s latest album “=.”After his video release with Lil Baby, Sheeran revealed that he had every intention of supporting Ukraine, especially now, in their time of need.
Via his Instagram, the 31-year-old said, “Although it was my first time there, I quickly loved the people and the place. There was no sign of the horror that was to come to Ukraine, and my heart goes out to everyone there.”
All Proceeds Of ‘2step’ Will Go To Ukraine
Sheeran announced how he planned on helping Ukraine in the opening scene of the Ukraine shot music video, “2Step.” There the award-winning artist showcased a handwritten note revealing that the proceedings of the YouTube streams of the music video would be donated to the Disasters Emergency Committee’s Ukraine Humanitarian Appeal.
https://www.youtube.com/watch?v=Z_MvkyuOJgk
The message talked about how “welcomed” Sheeran felt during his stay in Ukraine. He wrote, “I felt so welcomed during my stay there — everyone from the production crew to the many people I met across my days off.”
The note continued, “Ukraine is a proud and resilient country, and I’m grateful to have had the chance to film my video there. I stand with Ukraine and will get donating my record royalties from YouTube streams of the video to the DEC’s Ukraine Humanitarian Appeal.”
‘2step’ Is From ‘=‘
“2step’s” music video saw Sheeran walking the streets of Kyiv during the nighttime with strangers. The artist also showed off his moves with some backup dancers in the video. There were also several views of the city from an elevated vantage point.
Radioaktivefilm was the video production company in charge of “2step.” In a statement, the production company revealed that the music video reminded them of “the best of times. “Watching it gives us some normality and happiness, and we hope you enjoy this video as much as we do right now,” they said.
Talking about “2step,” Sheeran told Heart host Dev Griffin that he wrote the track when he was at the “lowest point of confidence.” He said, “Every song I did, I would send in and just get a lukewarm reaction. I went into the studio and just wrote about being really low on confidence, and I think that’s probably one of my favorite songs on the album.”
Sheeran Previously Showed Support For Ukraine
Sheeran previously showcased his support for Ukraine by being a part of the Concert for Ukraine in Birmingham, England. The cause raised around $17.6 million for the country. It was organized by the Ukraine appeal of DEC.
The “Shape of You” artist performed “Bad Habits,” “Perfect,” and his collab with Camila Cabello, “Bam Bam,” during the concert. Other featured artists in the concert include Snow Patrol, Camila Cabello, Becky Hill, Emeli Sandé, Nile Rodgers, Tom Odell, and The Manic Street Preachers.
Russia’s attack on Ukraine hasn’t let up since the country launched a large-scale invasion in mid-February. While the details of the fight continue to change, millions, including children, were reported dead or majorly injured.
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