It seems Elon Musk is taking his new role at Twitter pretty seriously.
Last Monday, CNBC had reported that the Tesla founder had secured a 9.2% passive stake in Twitter, making him the largest shareholder in the social media giant. The following day, The Hollywood Reporter revealed that Musk agreed not to purchase more than 14.9% of Twitter’s stock in exchange for a seat on Twitter’s Board of Directors.
It seems that the SpaceX founder is already starting to take to his new role, as he pointed out that many top celebrities with the highest follower account rarely use the platform.
Elon Musk Asks ‘Is Twitter Dying?’, Blames Celebrities Like Taylor Swift
On Saturday, the Paypal co-founder retweeted a World of Statics tweet containing a list of the top 10 most followed Twitter accounts. The list contained former President Barack Obama (131.4M), singer Justin Bieber (114.3M), singer Katy Perry (108.8M), singer Rihanna (105.9M), soccer player Cristiano Ronaldo (98.8M), singer Taylor Swift (90.3M), singer Lady Gaga (84.5M), entrepreneur Elon Musk (81M), India Prime Minister Narendra Modi (77.7M), and Ellen DeGeneres (77.5M).
“Most of these ‘top’ accounts tweet rarely and post very little content. Is Twitter dying?” Musk asked his followers. In the comments of the post, Musk called out the “All Too Well” singer, saying, “For example, @taylorswift13 hasn’t posted anything in 3 months.” He then called out the “Lonely” singer, saying, “And @justinbieber only posted once this entire year.”
Michael Sayman, a product lead at Twitter, also commented on the post. “I’m looking forward to turning this ship around now with you that I’ve joined to help lead product at Twitter, down to chat whenever,” he wrote. “Let’s fix this for Justin Bieber, but also for the average user.”
He later added, “and if anyone’s got good ideas for how we can improve Twitter, please send them my way and I’ll make sure we look into it.”
Musk may have already had a good idea for a Twitter improvement. On April 4, he launched a poll asking “Do you want an edit button?” The two responses were “yse” and “on.” After 4,406,764 votes, “yse” got 73.6% of the vote and “on” got 26.4% of the vote.
Twitter has yet to officially announce the development of an edit button (unless you count their April Fool’s Day tweet).
CEO Parag Agrawal Says That Elon Musk Will ‘Bring Great Value’ To Twitter
Twitter CEO Parag Agrawal tweeted, “I’m excited to share that we’re appointing [Musk] to our board! Through conversations with Elon in recent weeks, it became clear to us that he would bring great value to our Board. He’s both a passionate believer and intense critic of the service which is exactly what we need on Twitter, and in the boardroom, to make us stronger in the long-term. Welcome Elon!”
Musk added that he was “looking forward to working with Parag & Twitter board to make significant improvements to Twitter in coming months!”
Former chief Jack Dorsey praised Musk’s appointment, tweeting that Musk “cares deeply about our world and Twitter’s role in it.” He added that “Parag and Elon both lead with their hearts, and they will be an incredible team.”
Justin Bieber and Taylor Swift have yet to respond to Musk… at least, not on Twitter.