Duke Basketball Relies On Therabody For March Madness Recovery

Duke's basketball team pulled one out against Texas Tech 78-73 Thursday night to make it past the March Madness Sweet Sixteen and advance to the Elite 8.

The Blue Devils will now face Arkansas this weekend, and luckily they'll be able to get some help over the next few days from their Official Recovery Partner, Therabody.

Therabody, a health and wellness company specializing in technology products, including percussion massage guns and air compression pants, tout their relationship with the entire Duke Athletics program.

"Play. Win. Recover. Repeat. For Duke Athletics, whole-body wellness is an essential detail in their playbook. And it all starts with Therabody," a statement on the company's website reads.

March Madness has been big for Therabody, especially since they have made Duke star shooting guard, Trevor Keels, as one of their main ambassadors for their line of recovery products.

"#KeelMode is in full effect. I’ve put in the work and #recovery with the help of @therabody and there’s only one thing left to do - win!" a recent Instagram post from Keel states.

He adds, "If your body’s right, then your mind can take control. Let’s get it"

Keel also showed himself rocking a massive pair of Therabody's RecoveryAir Jet Boots, which use proprietary pneumatic compression and FastFlush technology.

"Therabody doing what they do changing the game. These new Jet Boots have no wires or cords so I take them everywhere," Keel wrote while wearing his boots.

Therabody has been doing a great job of branding their company alongside some of the biggest stars in sports and entertainment, and now they're expanding the empire with the launch of whole-body wellness centers, dubbed, Reset.

"Reset is designed to deliver a spectrum of mind-body health and wellness services, providing clients access to premium technologies and trained experts who can guide them through a curated experience," a press release from Therabody reads.

The company explains, "Most of these cutting-edge solutions are typically only available to professional athletes and in elite physical therapists’ offices; Reset aims to democratize these technologies so everybody can benefit from them, under one roof. Similarly, Reset employs a unique approach to its menu: many traditional wellness centers solely focus on helping clients leave feeling relaxed, but those who visit Reset can pair services based on a desired outcome of their choosing - whether that’s feeling energized ahead of physical activity, revived after strenuous activity, or soothed and ready for sleep."

Starting with 5 locations, Therabody hopes to have 22 facilities up and running by July 2022.