Kris Jenner's Move To Hulu Meant Mo Money, Less Problems

People say money is the root of all evil, but for Kris Jenner, money is the root of all things glorious.

The matriarch of the Kardashian-Jenner family along with her three Kardashian daughters grace the cover of this month’s Variety magazine issue.

The famous family is getting closer and closer to debuting their new reality TV series, “The Kardashians” on Hulu.

The show, which is very similar to “Keeping Up with the Kardashians” previously on E!, will hit the streaming platform on April 14.

It’s must be noted that the timing of Variety’s cover story titled, “Money Always Matters: The Kardashians Tell About Their New Reality TV Reign,” coincides with the anniversary of Biggie Smalls’ passing.

Biggie famously rapped the lyrics, “Mo Money, Mo Problems,” but in Jenner’s case, that’s the furthest thing from the truth.

While discussing the family’s new TV show, Jenner explained why the move from E! to Hulu was imperative.

“Well, money always matters,” Jenner said. “I think that anybody would be foolish to say that money doesn’t matter anymore.”

Their reality TV show is the main lifeline to their branding, not their bank account, their branding.

While the monetary details of their new Hulu contracts have been kept under wraps, but are rumored to be nine figures, the Kar-Jenner women know their personal business ventures wouldn’t be as big as they are without the TV show.

Khloe Kardashian told Variety that every family member will earn the same salary for the Hulu show.

“We are all equals,” she told the outlet.

In regards to why the financial terms of the contract were uber important as well, Khloe said, “It definitely played a factor because we give so much of our personal lives up for entertainment. We always have our private family conversations, and we’re pretty brutal, me and my sisters, with what we will settle for or not settle for. But not all money is good money. It has to be a good fit, and Hulu was just the perfect fit for us.”

Khloe, Kim and Kourtney never enter into negotiations, they leave that to their “momager.”

“She fights like a pit bull,” Khloe explained.

It’s true, ever since 2007 when the Kardashians first graced our television screens, Jenner has been fighting to make her family famous.

Obviously, she succeeded and THEN SOME.

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At first she thought having a TV should would be fun, and the family has admitted they NEVER saw it going past a single season.

But, lo and behold… the show skyrocketed on the charts and lasted 20 whole seasons. “Keeping Up with the Kardashians” ended in June 2021.

“It really wasn’t this master plan,” the momager admitted. “When I started ‘Keeping Up With the Kardashians,’ we were so excited to have our own show and so appreciative of the opportunity.”

At the time the show began, Kim was working as Paris Hilton’s stylist/personal assistant.

Kourtney and her mom owned a children’s store called “Smooch,” and the sisters collectively owned “Dash.”

“I remember thinking we were going to be filming in the children’s clothing store that Kourtney and I owned,” she recalled. “It kind of started out like, ‘Oh, my goodness, we’re going to sell a lot of baby clothes!’”

After ‘KUWTK’ was picked up for a second season, that’s when Jenner knew she needed to capitalize.

“I realized really quickly that we had something, and it was very special,” she said. “Once we knew it was a hit, that’s when you put on a more creative hat and you start to think, ‘Oh, I see where this might be going. Maybe we should do something a little more outside the box and use this show as an amazing platform.’ And that’s what we did.”

As the saying goes, “The devil works hard, but Kris Jenner works harder.”