Rita Ora leaves Atlantic Records!
The British singer, 31, took to Instagram today and shared some big news with her fans. She partnered with a new label company — BMG. The “Let You Love Me” songstress also dropped three black-and-white snaps of herself, looking so happy.
Sharing The News With Her Fans
“I’m THRILLED to announce that I am partnering with BMG!!!” Ora began.
“I couldn’t be happier that they will be my label family moving forward. Their approach to artist ownership and control is very much aligned with mine, and it’s so empowering to know that I will own all my master recordings that I make from now on,” she continued, adding, “I also feel so motivated to be working with such a dynamic, creative, forward-thinking global company.”
No Bad Blood
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While she’s happy with joining BMG, Ora didn’t forget about her former label company.
“I want to say a big THANK-YOU to the wonderful team at Atlantic Records, as I’m so proud of our incredible journey together and will never forget the day when we set the UK chart record for the most Top 10 singles by a British female artist,” she recalled.
“I am extremely grateful to get to do what I love, for all the special people I’ve been fortunate enough to work with and for my fans who are EVERYTHING to me – I do this all for you!” Ora noted.
She concluded her announcement, writing, “I am beyond excited about the new music I’ve been working on and can’t wait to share it with you all. Here’s to a new chapter! See you all very soon!”
Fans Show Some Love
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The share earned plenty of likes and comments from her fans.
“OMGGGGG this means alot more music etc right cuz their such a big label with resources etc OMG YES IM SO HAPPY,” one wrote, adding two red heart emojis.
“Awww can’t wait to See where you Working on we love you Reets and we are endlessly proud of you Queen,” remarked another follower.
“YOU are everything!!!! these are such big news✨ cant wait for this new era to start lets get it started legend,” quipped a third user.
“Congratulations! can’t wait to see where this new path takes you. 2022 will be the year of new beginnings!!” a fourth comment read.
Excited For The Future
Several notable people from BMG talked about working with Ora.
“Rita Ora is an exciting and enduring multi-talented artist with the ability to connect across many different platforms,” Jamie Nelson, BMG VP A&R UK, said in a statement. “We’re excited to get cracking.”
“We are delighted that Rita, one of the smartest artists operating today, has chosen BMG’s distinctive approach which puts the artist in the driving seat,” Alistair Norbury, BMG President Repertoire & Marketing UK, said. “Rita is unique among UK artists in the breadth of her activities, from music to TV, film and business, something normally only associated with US artists like Lady Gaga and Beyonce. We look forward to helping achieve her ambitious goals.”
“Rita has always been an artist and creator of ‘Firsts.’ She started releasing music in her teens and has released some of the biggest hits of the decade,” Sarah Stennett, the singer’s long-term manager, shared. “Her deal with BMG marks a new chapter for Rita where she can deploy the confidence and knowledge of her artistry and audience in navigating the next phase of her career with her at the helm. I’m so proud of the past 10 years we have worked together and I’m so excited for people to hear the music she’s been creating.”
Her Previous Contracts
It was in 2016 that Ora signed a global deal with Atlantic Records.
“Music is my first love and I am looking forward to getting my new songs released. I’m thankful to my new Atlantic Records family for all their support and encouragement. The next chapter is going to be incredible,” Ora said in her statement at the time.
The “Fifty Shades Freed” star was under Roc Nation’s label in the US in 2008 –- a recording contract that came to an end in May 2016 when Ora settled with Jay-Z’s company following a mutual lawsuit.