Quentin Tarantino attends the close encounter red carpet during the 16th Rome Film Fest 2021 on October 19, 2021 in Rome, Italy.

Quentin Tarantino Snuck In A Beer Brand for 'Once Upon A Time In Hollywood,' 'Death Proof'

Home / Entertainment / Quentin Tarantino Snuck In A Beer Brand for 'Once Upon A Time In Hollywood,' 'Death Proof'

By Favour Adegoke on January 25, 2022 at 4:30 AM EST

Quentin Tarantino is a legendary American filmmaker, producer, actor, film director, screenwriter, and film critic. The producer has produced several generally applauded movies over the years and has a hand in almost all areas of show biz.

Since he got into Hollywood, Tarantino has involved himself in movies like "Pulp Fiction," "Kill Bill," "Django Unchained," " Inglourious Basterds," "Once Upon a Time in Hollywood," "Death Proof" and several others. His movies are so popular and loved that his works have a cult following.

In addition to his love for filmmaking, the actor is also a big fan of beer. His passion for the beverage is so apparent that Tarantino snuck in a brand while filming "Once Upon a Time In Hollywood" and "Death Proof."

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Tarantino's Signature Style In Filmmaking

Tarantino's films are characterized mainly by dark humor, nonlinear storylines, stylized violence with references to alternate history, popular culture, and neo-noir. His movies usually have genre filters over some personal stories for the filmmaker.

He rarely points their meaning out, but it's evident that all Tarantino's movies hold some weight in his life. Fans of the filmmaker have even theorized that all his films happen in a shared universe.

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His least applauded movie was "Death Proof," but the producer bounced right back to the top after releasing "Inglourious Basterds." His most recent movie is "Once Upon A Time in Hollywood," which received commendable critical acclaim when it came out. The movie blended several subject matters that the director was familiar with over the years. The movie earned two Oscar awards and many nominations when it was released.

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Tarantino Created A Southern Beer Brand For 'Death Proof' And' Once Upon A Time In Hollywood'

Fans on Reddit were the ones behind the discovery. In some movies the filmmaker made, there was a recurring beer brand seemingly created by Tarantino. The beer brand name was Old Chattanooga, and it first appeared in "Death Proof." The beer was visible outside the convenience store in the movie, and some cases were seen inside the store.

The beer was also Cliff Booth's (played by Brad Pitt) favored beer throughout "Once Upon a Time in Hollywood." The beverage played a more active role in this movie, and Booth was noted drinking the beer numerous times.

Despite its numerous appearance in the movies, Old Chattanooga Beer is a fictional brand. According to a lighthearted advertisement of "Once Upon a Time in Hollywood," the Tennessee lager has 7.4% alcohol content.

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Fans Want To Buy The Beer

Fans of the film director were undoubtedly excited when they saw Old Chattanooga in "Once Upon a Time in Hollywood" after its debut in "Death Proof." They also want to be able to purchase the beer for real. Some said they would make do with just a purchasable collectible can.

Tarantino earlier announced that he would retire from the industry after his 10th movie. No one knows for sure if he'll keep to his word, but if he does, the actor has a cushion to fall back on.

Rome Film Festival - Quentin Tarantino Redcarpet
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Tarantino's numerous advertisements of the beer brand over the years have piqued the audience's interest and created a niche for him in the beer brewing business. His popularity also has enough weight to make the brand famous. However, there's no indication of how the beer might taste.

Tarantino Received A Life Achievement Award

Tarantino started his journey as a filmmaker in 1992 with "Reservoir Dogs." He became even more famous when he released "Pulp Fiction." The movie earned him the Cannes Film Festival's famed Palme d'Or and an Oscar for Best Original Screenplay.

In Hollywood, the filmmaker is so notable that his name garners no little attention when attached to a project. Tarantino was recently present at the Rome Film Festival, but not because of his movie. The director was in attendance to receive a lifetime achievement award. The Italian horror master himself, Dario Argento, presented the award.

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Besides his movies, Tarantino is currently involved in a film criticism book and a possible television series. The actor revealed that his reason for retiring after ten movies was to go out in a blaze of glory. He had every intention of leaving the industry on a high note instead of releasing movies that weren't up to par which he might not be as proud of in the future.

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