A group of TikTok stars are taking a shot at bringing back a childhood fashion trend and banking on their fame as influencers to get the job done. The Sway Boys made a big investment in Sillybandz, making it their first stake in a company acquired as an investing group.
Noah Beck, Bryce Hall, Griffin Johnson, Blake Gray, and Josh Richards have made savvy investments on their own, but now the Sway House in Los Angeles is aimed at uniting for opportunities they feel will benefit better as a group.
Sillybandz rose to popularity over a decade ago, as the silicone rubber bracelets were sold in a variety of bright colors, themes and shapes. Sold in packs of 24, other celebrities have made licensing deals with the company in the past, most notably the Kardashian sisters and Justin Bieber.
It’s unclear how much Sway LA invested in Sillybandz, but they are on a mission to bring back the bracelets and have already been posting on social media to their millions of fans while wearing the accessories.
Nobody is happier for the renewed interest in Sillybandz than the company founder, Robert Croak.
“The entire Sillybandz team and I are so excited to join forces with The Sway House and TalentX in making Sillybandz a worldwide phenomenon again,” Croak said in a statement.
According to a release from Sway, “The Sway LA Boys are veteran investors and entrepreneurs. After co-founding TalentX Entertainment, Richards partnered with a number of companies, including fintech startup Lendtable, charity pet food company Dog For Dog, and faux fur band UnHide.”