Jessica Simpson is literally inside a suitcase from the snow – and flashing her undies at the same time. The 40-year-old singer, actress, and “Open Book” author this week slipped right out of her entertainment shoes and into her businesswoman ones, with a new promo for Jessica Simpson Style ensuring that Valentine’s Day dollars get spent at the blonde’s store. The “Dukes of Hazzard” star, fresh from inking a massive multimedia deal with Amazon, ain’t done selling her clothing. See how she’s doing it below.
Scroll for the suitcase action. Jessica Simpson Style, turning $1 billion in 2015 revenue, has been re-inventing itself amid the pandemic, with Jessica’s popular label now retailing an entire range for self-care. Offering the ultimate self-care with a pink, snow-set suitcase and tons of workout and wellness goodies inside, the video showed what the brand has to offer, with Jessica popping up on a yoga mat, all from the insides of the suitcase. The mom of three even went backless for an extra-flashy finish.
The post, offering a “Swipe Up” to win, featured Jessica for only a few seconds. The stunner, highlighting the 100 pounds she dropped in 2019, was seen super-imposed on a rolled-up yoga mat while wearing a backless black workout top, a T-back bra, and simple yoga pants.
Fluffy and girly pink slippers, stretchy spandex workout gear, and a cute note were also included in the attractive-looking suitcase. The caption offered way more perks, though. “OUR V-DAY GIVEAWAY,” the brand began.
JSS, as any good brand does, offered clear instructions, adding: “All you have to do to win a JS suitcase stocked full of collection goodies is find our giveaway post on our page below and leave some ❤️ in the comments. Be sure you’re following @jessicasimpsonstyle and @whambamevents! 3 winners will be randomly chosen.”
The video comes as Jessica makes headlines for her head-turning Valentine’s Day looks, recently seeing her red dress blow right up for a Valentine’s Surprise. See her 100-pound weight loss after the video!
Jessica is still making headlines for her biggest 2019 news story, one seeing her confirm having shed 100 pounds in just six months after welcoming third baby Birdie Mae. The star, who walked up to 10,000 steps a fday to shift the weight, initially stated her high weight to be 240 pounds, last year confirming the figure was closer to 300 pounds and “in the high two hundreds.”
Jessica now works out before the “kiddos” get up, but she does allow herself mac and cheese. Scroll for the birthday selfie that had Instagram calling Jessica “way too skinny.”