Halsey has just posted some delicious new photos on her Instagram stories, showing off fan submissions of them opening her “About Face” brand makeup products. The 26-year-old singer has continuously proven her entrepreneurial capabilities by launching brand new creative projects practically every month now. Some of her first demonstrations included poetry and art, and now she has branched into the beauty industry!
The “Graveyard” singer also shared a new picture of herself while wearing her facial makeup, which continues to gain media attention.
The new videos she received from fans comes just before she released an official post sharing how excited she is to release her new beauty brand. She captioned the post saying:
“about-face products are OFFICIALLY shipping out! can’t wait to see all the amazing looks you guys create. ☺️ thanks for the best launch ever! aboutface.com” (Halsey)
Her fans have expressed big enthusiasm for her new release, and in 3 hours the photo has received over 500 thousand likes and 2 thousand 5 hundred comments!
Art Vs. Headlines
Here are just some of the numerous comments hat people have left on her latest update:
“SOOOO CUTE I CANT????” (Commentator) “SO PROUD OF YOU ?❤️” (Commentator) “GOT THREE ORDERS COMING ILY BB SO PROUD” (Commentator) “YOU BEAUTIFUL QUEEN” (Commentator) “I can’t wait to get my package!!!” (Commentator) “Oh, baby, you’re beautiful. ?” (Commentator)
Halsey has experienced a massive surge in popularity online, but she hasn’t always felt like she was being true to herself and her brand. She told Glamour that she learned valuable lessons over the years, including on how she needed to refocus on making art, instead of headlines.
“The biggest lesson I learned was to make art, not headlines,” she said. “Because it can become quite easy, in the social media generation, to go from being a musician to becoming a personality.” (Halsey)
She continued by sharing how she had become a “collector” and had begun to expand her abilities as an artist by learning from other people’s creations. Her ability to make thing that express her personality are a major reason that she has become so popular on social media.
‘Making Sure That People Hear You’
Fascinatingly, Halsey shared that she views music as a way to communicate with her fans, not necessarily a creative project.
“[Writing a song is] a way of making sure that people hear you, that people understand you,” she explained. “Any context outside of music I am just so sorely misunderstood. [In a song,] you can’t take that thought or opinion out of context.”
Her honesty and unique view on music could very well be the reason that so many are flocking to grab her new makeup brand. She really has become a culture personality!