Jessica Simpson is making it New Year “New Groove” and using shirt-lifting content to encourage everyone else to get in it. The 40-year-old actress, singer, and clothing designer continues to promote her Jessica Simpson Style brand – while 2020 headlines closed with Jessica inking a massive multimedia Amazon deal, the “Dukes of Hazzard” star ain’t done making money on the label that turned $1 billion in 2015 sales. Jessica, who slurped spaghetti to promote her brand ahead of the holidays, has now delivered something new. Check it out below.
Scroll for the photo. Jessica, who made 2019 headlines for dropping 100 pounds in just six months, has been massively tapping into the fitness, with 2020 bringing her poolside yoga session and 2021, it would seem, seeing her brand channel the workout trend. Well, there is a pandemic.
Jessica, who sneakily pops up on her clothing label’s Instagram from time to time and will even whip cake batter on the floor to promote her matching sweats, showcased a girly workout look here.
It got sneaky. Jessica didn’t appear in the image herself, instead choosing a model seen on a yoga mat and stretching herself out in tight and pale purple yoga pants, plus a matching hoodie – when you stretch, that stuff lifts.
Seen both on the main feed and via stories with a video, the look came captioned: “New year, new groove! ✨ All new activewear and accessories to start the new year off feeling alright!”
See Jessica’s 100-pound drop after the photo!
If you think promos don’t do anything, think again. Fans were quick to reply, writing: “Love this where can we find it?”
Jessica continues to prove quite the brand ambassador, with her company last year branching beyond clothing and into its “Fiend” fragrance, makeup, and bed linens designed by 8-year-old daughter Maxwell. Jessica has even admitted:
“People are shocked that they like my brand. Maybe ’cause it’s not that expensive? Or maybe because I was a cheesy pop star back in the day? I have no idea. But you’re gonna like my shoes, damn it!”
See more photos below!
Jessica lost 100 pounds in just six months after welcoming third baby Birdie Mae last year. She revealed a high weight of 240 pounds, but a more honest confession last year saw the mom of three admit the figure was closer to 300 pounds and in the “high two hundreds,” per her Hollywood Life interview.
As to food, Jessica seemingly still watches the calories, but she did admit that it’s all about balance. Mac and cheese is something that’s totally allowed.
Scroll for the birthday photo that had Instagram calling Jessica “way too skinny.”