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Sofia Vergara close up and sunbathing

Sofia Vergara's A Snack Crunching Ritz Crackers In Tight Dress

By Rebecca Cukier

Sofia Vergara is selling you snacks and being one at the same time. The 48-year-old "Modern Family" actress is the new celebrity face of popular snack Ritz Crackers, with the Colombian-born star today alerting Instagram that a little Ritz can do no wrong. Sofia, followed by 20.9 million, updated her account on Tuesday with some major crunch, also including her killer curves in a tight dress and son Manolo Gonzalez Vergara. Eyes seemed to be more of Sofia than the crackers, though. See why below.

Puttin' On The Ritz


Scroll for the video. Sofia, who already fronts luxury Italian designer Dolce & Gabbana, can now add to her promotional portfolio with this gig, one that's likely earning her a pretty penny.

The video showed the new "America's Got Talent" judge proving she's the biggest snacker around and tucking into a box of Ritz Cheese Crispers while flaunting her stunning body in a super-tight red dress matching the snack's famous box. "I need a bite," Sofia said, telling her son to give them a go.

Keep Scrolling For The Video!

Sofia Vergara sunbathing in swimsuit

Yup, it was a cheesy ad, but hey, it's Cheese Crispers. "Ritz Cheese Crispers are so bold and cheesy," the actress said while holding the snack, then encouraging her son to try them. A bold red lip then munched on the snacks, and this is a girl who fills her Instagram with unflattering photos of herself downing French fries and shrimp.

"The best thing about being on set are the snacks 😏😏@manologonzalezvergara and I have a new favorite — @ritzcrackers #RITZCheeseCrispers, trust me, you’ll want a box all to yourself! #CrispyCheesyRITZ #partner," the caption read.

See The Video & Earnings Below!

Sofia Vergara AGT selfie

Sofia doesn't update for free. The star abided by Instagram's required paid promo disclaimer, with pay on the platform directly correlating with following. As to earnings, experts at Vox have given their thoughts.

"Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!"

With over 20 million followers, that's quite the pay. See more photos after the video!

Plenty Else Going On

Sofia Vergara seated in shirt

Sofia made headlines in April 2020 as 11 years of "Modern Family" wrapped up. The end of the ABC sitcom was, however, a seemingly-easy stepping stone into a new career path for Vergara, who now judges on "AGT." Sofia also has a popular eyewear collab with Foster Grant, she's got her 2019-launched denim range with Walmart, and she's even rocked her own $27 Walmart jeans to the "AGT" set, writing: "What else?"

Sofia's video today clocked over 50,000 views in an hour. Scroll for her needing to pee in a see-through corset!

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