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Jessica Simpson Is A 'Fiend' On The Floor While Expanding Empire

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By Whitney Vasquez

Jessica Simpson is expanding her billion-dollar empire and using her sex appeal to make sales. The 40-year-old style icon took to social media to reveal she's going beyond clothing and shoes and tapping into the delightful world of perfume. Making the big announcement on Monday, December 7, just ahead of the Christmas holiday, the singer left fans in awe when she sprawled out on the kitchen floor in stilettos to lick up some batter after uncovering the scent's R-rated name.

She's Launched a Beauty Line!

Jessica Simpson flaunting legs
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Surprising her followers by dropping a video introducing her fragrance which she named "Fiend," Jessica Simpson showed off the product. The white bottle is clean and detailed with the label in pink dead center. The star really put her touch on the cap, making it into a rhinestoned lip shape. In the video, Jessica Simpson seductively described her fragrance.

"I wanted 'Fiend' to smell lush and sexy but still comfortable and wearable," her voice is heard over the b-roll.

Scroll to see the bottle!

She's a Total 'Fiend'

Jessica post work-out
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Leaving her followers in a trance, Jessica Simpson captioned the perfume video by writing, "Decided to surprise y’all with a new fragrance and limited-edition beauty collection just in time for holidays!" Continuing to describe the scent in detail, she added that "Fiend" is a "cozy sensual musk, laced in addictive amber, topped with smoked sage, tiger lily and velvet orris for a natural sexy aroma that is uniquely yours."

Moments later, the star's company dropped a thirsty throwback showing Jessica Simpson doing a full lick job.

Dropping Floor Baking Thirst Trap!

Jessica baking on the floor
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Jessica Simpson Collection reminded their followers exactly how sexy their CEO is by sharing a housewife-worthy snap of the star. In the photo, Jessica Simpson can be seen dressed in a pair of her cheetah print pajamas while laid out on the kitchen floor. Adding major sex appeal to her 5'3" frame, the singer threw out all the rules by matching her comfy bedroom attire with a pair of sky-high stilettos. Beating up some batter, the blonde baker has never looked hotter.

She's Got Makeup Too!

Jessica Simpson in plaid boots
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Cheating on her diet after dropping 100 pounds, Jessica Simpson posed with the ooey-gooey batter sliding down her whisk. The star's "Fiend" fragrance isn't the only new product that she's adding to her collection. The boss businesswoman also announced that she's dropping a "Fiend" beauty line including two lip kits in Berry and Nude. She then revealed she has an eyeshadow palette available.

Everything is affordable too! Jessica Simpson's "Fiend" perfume is $60, while her four-piece lip kits run for $38, and her eyeshadow is also $38.

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