Instagram phenom Sommer Ray knows how to advertise for the biggest sale of the year β flaunt your curves in the merch! The 24-year-old social media star hit up Instagram on Sunday afternoon to remind her over 25 million followers to hit up her online store for some huge discounts on the biggest shopping weekend of the year. As every single company prepares to hawk their wares to customers during the Black Friday madness, Sommer has found a creative way to hold people's attention.