Draya Michele lacked visible underwear today as she ditched her pants on Instagram. The 35-year-old reality star and Mint Swim founder slipped back into her influencer shoes for the Fashion Nova brand she fronts, with Draya’s 8.2 million followers getting a giant reminder – Black Friday with Fashion Nova is no regular deal, with the affordable clothing label offering a staggering 90% off. Draya, whose partner status with Fashion Nova likely includes decent pay, probably netted herself some decent top-up income. See the photos and possible pay below.
Scroll for the photos. Draya, who seemingly lost her endorsement gig with Rihanna’s SavagexFenty lingerie line this year following her Megan Thee Stallion shooting joke, was proving that one major brand is still hanging on.
The photos, bringing a little designer action, showed the “Basketball Wives LA” alum looking stunning while posing pantless and in sheer Gucci-monogrammed stockings, plus a black roll-neck top. Draya, who offered a cheeky side view of her fabulous rear, also rocked a massive manicure and her hair curled around her head.
A caption from Draya alerted fans to mega savings as she wrote:
“STOP ⛔ ️@FashionNova IS 90% OFF SITEWIDE!! DON’T MISS OUT ON THEIR BIGGEST CYBER MONDAY SALE! Follow and Shop @FashionNova TODAY www.FashionNova.com.”
Also chipping into the Fashion Nova effort this Black Friday has been fellow Fashion Nova face Christina Milian, whose braless look helped “break the internet.” Draya joins the 39-year-old and faces including Cardi B and Megan Thee Stallion in ensuring Fashion Nova remains the biggest fast-fashion label around. More photos below.
Draya tends not to #ad her posts for Fashion Nova. The disclaimer required by Instagram appears unnecessary when a partner status is in place or when the promotional agenda is clear. Pay on the platform correlates with following, something that know-hows at Vox have detailed.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!”
Draya has recently gained 100,000 followers. Scroll for more photos.
Draya is fresh from celebrating ten years of Mint Swim, a brand she founded with the $12,000 she’d saved up. By 2017, Mint Swim had been valued at $1 million, boasting a celebrity clientele including singer Selena Gomez.
Things really ramped up in 2019, though, as makeup mogul Kylie Jenner cherry-picked Mint Swim for her Turks & Caicos travels, with 2020 bringing 40-year-old Kim Kardashian in a bubblegum-pink bikini from Draya’s brand. The company is likely now worth a lot more than $1 million.