Savannah Chrisley just got real honest. The 23-year-old “Chrisley Knows Best” star today admitted that it “hurt” her heart to be told: “It’s easy to be pretty if you have money,” with her Instagram post coming as a full explanation of why she founded her newly-dropped SASSY by Savannah makeup line. The cosmetics brand, which sold “insane numbers” as it launched and now boasts over 100,000 Instagram followers, got plenty of promo as Savannah stunned in leather, but there was another side to it. Check it out below.
Scroll for the photo. Savannah, whose headlines this year have included a tough endometriosis surgery and her September split from 26-year-old Nic Kerdiles, was putting her best foot forward here – and showing both a savvy business mind and a more vulnerable side.
The photo showed Savannah looking gorgeous and posing against a yellow backdrop while holding her super-affordable merch – SASSY retails a $14 Eye Kit, $22 Full Face Palette, and $12 Lip Kit. Showing her teeny-tiny waist in snazzy leather pants and a sparkly top, Savannah then addressed her 2.2 million followers.
Keep scrolling for the photo. Opening in caps with “WHY” and tagging her brand, Savannah wrote:
“I have always had a love for makeup! There have been days to where I have been so insecure but I can throw on makeup and just feel a little bit better about myself.”
Adding that she was sick of spending a “fortune” on cosmetics and calling such expenditures “unnecessary and unrealistic,” Savannah added: “Growing up…I had a girl look at me and say, “it’s easy to be pretty if you have money.” That stuck with me…and honestly…it hurt my heart.”
See more photos after the shot!
Savannah might update with “Sex & The City” looks while covered in Gucci, but the Southern Belle knows that not everyone can afford super-expensive makeup. Precisely why she’s making SASSY’s affordable edge one of its biggest selling points.
“I wanted to create a line that was attainable for all! I want you to look at Sassy and say…I CAN HAVE THIS! Instead of, “I wish I could have this.”
A promise of more products to come was then made, with the stunner using her #StaySassy. See what the customers are saying below!
Positive feedback on celebrity Instagram is never guaranteed. Savannah’s fans, this year trashing her for a social distancing fail, aren’t shading her anymore. Fans are saying her brand is “cheaper than my target products and better than Kylie Lip Kit” – 23-year-old makeup mogul Kylie Jenner might want to watch out.
“I honestly cried because the value of the product I’m getting at cost I can afford makes my heart melt,” one fan replied. Savannah was also called “beautiful inside out” – and she is.
Scroll for Savannah feeding her bikini body with hot dogs and fries!