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Jessica Simpson poses sassily in a check shirt

Jessica Simpson Hikes Up Dress In Cowboy Boots Showing 100-Pound Weight Loss

JessicaSimpsonStyle/Instagram
By Rebecca Cukier

Jessica Simpson couldn't resist a little lift as she showed off a stunning floral-print dress while gearing up for the holiday season last night. The 40-year-old singer, actress, and clothing designer was in full promo mode for the latter on Sunday evening, with a photo of the "Dukes of Hazzard" star shared to the Jessica Simpson Style brand's Instagram. The label, turning $1 billion in 2015 sales is still going strong – quite possibly, because it's gorgeous CEO keeps popping up in promotional photos. Check the latest one out below.

These Boots Were Made For Walking

Jessica Simpson poses seated in a bodysuit and boots
JessicaSimpson/Instagram

Scroll for the photo. It comes as Jessica continues to make headlines for the 2019 reveal that she dropped 100 pounds in just six months – this, after welcoming third baby Birdie Mae.

The photo showed Jessica by a black fireplace and amid wood paneling as she posed under a gilt-framed wall hanging. The blonde, looking flawless, rocked a short-sleeved and asymmetric floral-print dress with one hand lifting the fabrics, with a pair of sparkly silver mini cowboy booties offsetting the dress perfectly.

Keep Scrolling For The Shot!

Jessica Simpson poses doing poolside yoga
JessicaSimpson/Instagram

Jessica, wearing her long blonde hair down and shooting the camera a direct gaze, ensured (via her brand) that online carts would be stocked with her merch – "Perfect dress, Sparkle boots, Holiday ready!" a caption read.

If you think promos don't work, you might want to look at comments left to the Jessica Simpson Style Instagram. If it isn't fans confirming they've made a purchase, it's requests for shipping to Canada. Added bonus? Share a look with #JessicaSimpsonStyle, and you can win a $50 gift card.

Dropping 100 Pounds In Six Months

Jessica Simpson poses in a floral dress by a fireplace
JessicaSimpsonStyle/Instagram

Jessica, a mom to Ace, Maxwell, and Birdie Mae and now seeing 8-year-old Maxwell designing her brand's bed linens and little Birdie in promos, has been open about her weight-loss journey. She admitted tipping the scales at 240 pounds, but a reveal this fall saw the star confess to being in the "high two hundreds."

Jessica shifted the weight by walking up to 10,000 steps a day and following a strict, calorie-controlled diet she's since admitted made her sick of eggs – scroll for what she ate.

Exactly What She Ate

Jessica Simpson baking with her daughter
JessicaSimpson/Instagram

In October of last year, trainer Harley Pasternak opened up to Hollywood Life on what his client ate to slim down her waistline.

“She would eat one whole egg and three egg whites for breakfast, scrambled with a bowl of blackberries. For lunch she would have a salad with grilled chicken and grilled fish with salad and vegetables for dinner," hs said, adding: "As for snacks, she would have almonds and sometimes green beans with Parmesan cheese on top. She was very disciplined."

Scroll for the shock reactions to Jessica wrapping up her thirties by fitting into a 14-year-old pair of True Religion jeans.

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