Bebe Rexha is putting the a– in global ambassador after landing a huge sponsorship with one of the biggest audio equipment companies around. The 31-year-old superstar was revealed this week to be JBL’s newest Global Brand Ambassador and she was also announced as the headliner for next year’s big music festival. The deal with JBL marks an important step in Bebe Rexha’s superstardom, as she’s now mainstream enough to be the face of an entire corporate brand. It’s a pretty big deal for JBL, who is hoping to increase their awareness among the younger generation of music lovers.
According to an official release from JBL:
“Bebe Rexha, becomes the newest addition to the JBL ambassador lineup. An international music sensation, Bebe has been a true friend and long-time fan of the storied audio brand and will debut in her new role in an upcoming holiday campaign, commercial promo and an exclusive performance at JBL Fest 2021, an immersive entertainment experience that welcomes guests from around the globe.”
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The “Say My Name” singer joins EDM legend, Armin VAn Buuren, New York Yankees’ superstar Aaron Judge and other celebrities who are global ambassadors for JBL.
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JBL made it known how bad they wanted Bebe Rexha on their team, and for good reason. According to the speaker company:
“She has accumulated over 12 million overall single sales and more than 10 billion total global streams. She has also amassed over 2.6 billion YouTube views and counting as of 2019, with her latest hits smashing Billboard’s charts and streamed by billions of listeners around the world. In addition to her lyrical contributions to some of the industry’s finest recordings, she is known for collaborating with the hottest artists worldwide, running the gamut from R&B to alternative rock and even country.”
They also featured Rexha in some titillating promo shots while welcoming her on board.
The love between JBL and Bebe Rexha is felt on both sides as the star explains why she chose to partner with the equipment giant:
“After performing at last year’s JBL Fest in Las Vegas, I realized that this brand has the same passion and drive to elevate the music experience that I do,” Rexha said.
She added, “JBL headphones and speakers produce the kind of sound that fans all over the world enjoy, which makes this partnership a great opportunity to connect with such a devoted fanbase.”
Bebe Rexha’s duties as a global ambassador will start right away and JBL has a whole slate of things planned for the star.
JBL says Rexha will “be the face” of an upcoming campaign, where she will also showcase the “moments when sound fuels her throughout the seasons.”
She will also be starring in a brand new TV commercial about “living life colorfully,” with JBL’s wireless headphones.
Rexha has also been announced as the headline performer for next year’s JBL Fest, with more talent to be announced at a later time.