Kim Kardashian sitting in a sea of pancakes and drizzling syrup across them seemed the perfect way to promote her new SKIMS WAFFLE collection. The 39-year-old reality star and makeup mogul continues to release new merch for her 2019-founded clothing and shapewear line – “ultra-soft, brushed waffle loungewear” is the latest from the E! star, with a new batch of photos definitely showing off the waffle aspect.
Kim, followed by 189 million on her Instagram, went diner-style for the shoot. She also featured the tastiest breakfast food around. Check it out below.
Scroll for the undies action. Kim’s post opened with her seated at a leather booth and backed by 50’s-style tiles. The KKW Beauty founder, oozing glam and pouring a large jar of syrup over a giant stack of pancakes, was wearing a comfy-looking and long-sleeved ivory top.
A quick swipe to the right showed more diner setups, with Kim then lying topless on a bed and with waffle pieces over her torso as she modeled lounge pants and socks – Kim then took a break to let the models do the work before returning.
Keep scrolling for more photos. The final shot took things down a sexier route with the “Keeping Up With The Kardashians” star pouring her pancake syrup in a skimpy nude bra.
A caption announcing an October 7 drop opened:
“COMING SOON: @SKIMS WAFFLE — new, ultra-soft brushed waffle loungewear designed for stay-at-home style and comfort.”
The WAFFLE collection follows the immense success of SKIMS’ Cozy Collection, with the pandemic-popular range including the $88 Cozy Knit Pants, $128 Cozy Knit Robe, and other items formed of stretchy, warm, and fuzzy terry. More after the jump.
Kim continued the promo over on her Instagram stories, where, once again, she proved that everything she touches turns to gold. Kim told fans:
“I really came up with this idea because I had, my kids had pajamas that were this material and they love them.”
Kim’s brand, initially in the news for backlash as the Kimono name was deemed culturally offensive towards Japan, has experienced immense success since its kickoff last year, reportedly bringing in $2 million within minutes after its launch. SKIMS’ face masks also sold out this summer. Scroll for the sisters shot.
Kim’s headline-making this fall has also included the star’s shock news that her family’s 2007-commenced reality show is ending. In September, Kim announced that the hit E! show would air its final episode in early 2021. Writing that she was delivering the news with a “very heavy heart,” Kim told fans:
“After what will be 14 years, 20 seasons, hundreds of episodes and several spin-off shows, we’ve decided as a family to end this very special journey.”
Kim also continues to fuel divorce rumors amid husband Kanye West’s summer 2020 mental breakdown, recently posting a family photo putting on a strong front.