Chris Noth DROPPED By Peloton & Ryan Reynolds!

Chris Noth, aka "Mr. Big" from "Sex and the City," has been kicked to the curb by Peloton and Ryan Reynolds’ marketing firm.

The “And Just Like That” star, who famously died of a heart attack after riding a Peloton in episode one of the reboot, was accused of sexually assaulting and raping two women back in the early 2000s.

On Thursday, December 16, The Hollywood Reporter published an article detailing two women’s encounters with Noth.

They victims have no connection to one another, and the alleged assaults happened in two different locations.

One woman says she was lured into his Los Angeles, CA. apartment building in 2004 and was sexually assaulted by Noth from behind in front of a mirror.

Another woman revealed she went on a date with Noth in New York City in 2015, after their date they went back to his Greenwich Village apartment where he proceeded to force her to perform oral sex, and then turned her around and assaulted her from behind in front of a mirror.

Noth has denied all of the accusations, and issued a statement to THR.

“The accusations against me made by individuals I met years, even decades, ago are categorically false. These stories could’ve been from 30 years ago or 30 days ago – no always means no – that is a line I did not cross,” he wrote. “The encounters were consensual. It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.”

Despite his efforts to save face, Peloton and Reynolds have ditched Noth.

The actor recently appeared in a Peloton commercial after his highly controversial death on the ‘SATC’ reboot.

The backlash to his death involving a Peloton was so bad that the company issued a statement.

“I’m sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack. Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6,” the company told Us Weekly via a statement from Dr. Suzanne Steinbaum on December 9. “These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton bike may have even helped delay his cardiac event.”

Just a friendly reminder, “Mr. Big” is NOT a real person. He is a fictional character.

And just days after Peloton issued that statement, they’re now issuing a new one with a very different message.

In regard to the recent allegations brought against Noth, Peloton said in a statement to Us Weekly, “Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.”

The company removed all traces of the actor from their social media accounts.

As for Reynolds, he too removed his announcement about his marketing firm’s collaboration with the "Sex and the City" star.