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Kim Kardashian poses for a selfie

Why 'Keeping Up With The Kardashians' Is Ending

KimKardashian/Instagram
By Rebecca Cukier

It's been less than 24 hours since Kim Kardashian shocked Instagram with the news that her family's hit E! show is ending. Kim, 39, confirmed 2007-commenced series "Keeping Up With The Kardashians" would air its final episode in early 2021, bringing the 14-year reality stint to an end.

"It is with heavy hearts that we’ve made the difficult decision as a family to say goodbye to Keeping Up with the Kardashians," the makeup mogul wrote, then offering heartfelt thanks to fans. Check out why the world's most famous family might be ending their show below.

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Kim's Statement Shocks Fans

Kim Kardashian poses in underwear by a counter
KimKardashian/Instagram

Scroll for photos and the possible reasons for the Calabasas-based stars pulling the plug. Kim, who thanked executive producer Ryan Seacrest in her statement, wrote:

"After what will be 14 years, 20 seasons, hundreds of episodes and numerous spin-off shows, we are beyond grateful to all of you who’ve watched us for all of these years."

The KKW Beauty founder said she would be forever indebted to those who "shaped" her career, adding: "Without Keeping Up with The Kardashians, I wouldn’t be where I am today."

A Closer Look At Ratings

Kim Kardashian poses with her sisters by a white wall
KimKardashian/Instagram

No reason for plug-pulling was given, but the possibilities are now being outlined. One, is that ratings have declined. In 2011, 10.5 million viewers tuned in to watch Kim marry Kris Humphries. Views were largely on the rise in early seasons as the season four finale drew in 4.8 million viewers. The audience has dropped by 3 million recently, with the latest and 18th season attracting just 1 million fans.

There's also the question of whether the E! network still considers "KUWTK" a money game. TMZ previously reported the family cashing $30 million for five seasons – $150 million signed for the family's 2017 renewal deal may just have been too pricey for E!. More below.

Kanye West's Mental Breakdown And Brawl Backlash

Kanye West in tears at a presidential rally
Instagram

2020 has seen Kim's 43-year-old husband Kanye West in the news both for his Presidential run and his very public bipolar breakdown – the "Ye" rapper was erratic on Twitter, outed Kim once considering aborting now 7-year-old daughter North, and called both Kim and "momager" Kris Jenner "white supremacists." A source suggested Kim didn't want the series documenting Kanye's illness.

Also a possible player was the high-profile "I will f-ck you up" brawl between Kim and 41-year-old sister Kourtney Kardashian, with the siblings slammed during the season 18 premiere.

Making Way More Money From Businesses?

Kim Kardashian poses with her sisters for a fragrance promo
KimKardashian/Instagram

Amid reports of production drama and Poosh founder Kourtney reportedly refusing to film, plus other contenders including the financial impact of the pandemic, there's also the possibility that the famous ladies' time is better spent promoting their businesses.

Kim's 2019-founded SKIMS brand made $2 million in its first day. Her KKW Beauty brand is worth $1 billion. Likewise lucrative are 23-year-old Kylie Jenner's Kylie Cosmetics and Kylie Skin businesses, with Khloe running her Good American clothing line and Kourtney pushing on with 2019-founded lifestyle brand Poosh.

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