Jessica Simpson has yet to run out of ways to make her popular clothing brand shift sales. The 40-year-old singer and actress might have made 2020 headlines for her candid “Open Book” memoir – with pandemic sales shooting through the roof – but the “Dukes of Hazzard” star is still running a business. The Jessica Simpson Style clothing line turned a reported $1 billion in sales back in 2015. This isn’t a brand that expired.
Jessica has appeared in a new promo photo for her stylish label. Check it out below.
Scroll for the car shot. The above snaps landed on Jessica’s Instagram in late June as the mom of three kissed her 30s goodbye – she did it all over again by fitting into a 14-year-old pair of True Religion jeans, but that’s a different story.
The snap posted to the Jessica Simpson Style Instagram showed the company’s boss pulling off retro bombshell vibes while hanging out in a vintage car with a pea-green paint job. Jessica, rocking a gingham, white-and-yellow shirt, also wore statement square shades, plus beaded bangles.
A caption from the brand shouted out a bargain, reading:
“Look out! Here comes 50% off of sunnies for a limited time only on jessicasimpson.com! ?#BeHappyHourDeals.”
This brand may not be as fresh as Kim Kardashian’s SKIMS line, but it’s got a hardcore fanbase and an impressive IG following of 316,000. Jessica herself is followed by 5.5 million on her own Instagram, where a recent shot with 2019-born daughter Birdie Mae tagged the star’s clothing brand – it’s always business with this hard-hitter.
Scroll for more photos, plus that fishtail bikini pool snap.
Jessica Simpson Style is, indeed, super-stylish. The brand currently retailing stretch Daisy Dukes, athleisurewear, plus bed linen designed by Jessica’s 8-year-old daughter Maxwell seems to cater to the stylish woman. In 2017, Jessica stated that shoppers are often surprised by what they find.
“People are shocked that they like my brand. Maybe ’cause it’s not that expensive? Or maybe because I was a cheesy pop star back in the day? I have no idea. But you’re gonna like my shoes, damn it!”
Jessica, who famously shed 100 pounds last year after welcoming her third child, is keeping busy. The star recently celebrated six years of marriage to husband Eric Johnson. The two are raising three kids, with Jessica also continuing promo for her memoir. “Open Book” revisits the star’s childhood sexual abuse, resulting alcohol and pills addiction, past relationships, and recovery from substances.
Early 2020 saw Simpson on a giant, country-wide book tour with its #OpenBooksLooks showing her in high-end gear including a $4,000 Fendi trench coat. These days, though, it’s more loungewear, plus pool shots from the $11.5 million property that shows the perks of being a good businesswoman.