Carrie Underwood‘s mind-blowing body is giving her music career a giant run for its money. The 37-year-old “Southbound” singer and 2005 “American Idol” winner has been ramping up promo for her CALIA by Carrie athleisurewear line throughout 2020. A new photo showing the brand’s boss effortlessly balancing her way through a workout has landed on the company’s IG, with it doubling up as a reminder that Carrie is a mom of two.
Carrie, currently raising 5-year-old Isaiah and 1-year-old Jacob, had gone skintight. You could see every muscle. Check out the snap below.
Scroll for the photo. Carrie’s 2015-founded clothing brand was already ranking third after Nike and Under Armour at Dick’s Sporting Goods in 2016. The line retailing everything from leggings and tanks to travel bags features Carrie semi-regularly on its Instagram.
The snap, very much marketing the product towards fellow mothers, showed Carrie on a floor mat and balancing with her steely-strong legs in the air while doing a side abs rep. She was wearing a buttercup-yellow tank flaunting some serious arm muscle, plus a white and splash-colored pair of leggings now dubbed “buttery” by a fan.
Carrie, also rocking sneakers and snapped on a parquet floor strewn with infant toys, completed her look with thick lashes and a casual pontyail. A caption from CALIA used its now-famous “Find Your Path” hashtag, also the title of Carrie’s March 3-released diet and exercise book.
“Chores or core? Give yourself permission to be first, you’ll be better for it. #ChooseYou #StayThePath,” it read.
Fans have been commenting. “Love that there’s toys on floor. ?” one wrote. Another added: “The most buttery leggings. Wearing them today and I feel so good in them!”
The promos appear to be working. And there’s way more than just the diet book and the merch.
Carrie’s fitness empire now includes the Fit52 app, which recently had so many Android users complaining about its Apple-only function, the singer decided to roll it out for everyone. As The Verge reported, early Fit52 downloaders found the app straight-up addictive.
Carrie’s latest headlines, aside from her announcing upcoming Christmas album “My Gift,” have brought 2010-married husband Mike Fisher into the equation. The former hockey player will be featuring in app workouts alongside his powerhouse wife. Scroll for the hilarious announcement Carrie made introducing him.
Speaking to her Instagram followers this month, Carrie said: “We have a very special announcement for you guys — we have a new trainer in town.”
“He is strong, he is handsome, he is a former professional athlete, he is my husband, his name is Mike Fisher, and he’s going to be working out with us now on the fit52 app,” she added.
Views to the announcement are just under half a million – the approximate, and impressive, following for CALIA by Carrie.