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Mulan billboard

Theater Destroys 'Mulan' Poster With Baseball Bat After Disney Pulls A Fast One

Gettyimages | Rich Fury
By Jacob Highley

Disney Plus is one of the fastest-growing movie & entertainment viewing platforms in the US. Due to brand deals with Google, Verizon, and other famous brands, those who hadn’t considered the benefits of a subscription to the vast collection of Disney media, now seriously consider permanently subscribing.

Such has been the case with quite a few recent TV shows like Star Wars live-action series “The Mandalorian” and “Star Wars: The Clone Wars”. (The latter formerly being on Netflix for 6 seasons)

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Impact Of Digital Browsing

theater with watcher with masks
Gettyimages | Vladimir Vladimirov

Since the announcement of season 2 for “The Mandalorian” and more iconic movies taking permanent residence on Disney’s growing entertainment platform, many have wondered how movie theater’s will be impacted considering how many brands Disney owns now.

A French theater, fresh off of quarantine and eager to open, had been advertising the premier of the new ‘Mulan’ movie for months. Due to financial setbacks being closed so long, the owner shared that this was to be a big hit for viewers to get business going again.

Owning A Movie No Longer Means Owning It

Giphy | Walt Disney Studios

The owner took a baseball bat and proceeded to completely destroy a premium poster display for Mulan gaining millions of views worldwide.

Many share his views as well since the movie isn’t even free with Disney Plus! It will cost $30 to buy the movie, and you need a subscription on the platform to view it. To make matters worse, you will only be able to view the movie, even after you’ve bought it, as long as you still have a subscription.

(Let that sink in for a second... most would agree that is completely ludacris)

'I Don't Want To Die!'

mulan lady at park
Wikimedia | https://commons.wikimedia.org/wiki/File:Disneyland_meet-and-greet_Mulan.jpg

Gerard Lemoine is the owner of the aforementioned French theater, and he said the following about who the release of a major motion picture exclusively on a streaming platform is going to kill movie outlets everywhere.

“We thank Warner a lot for releasing ‘Tenet’ in late August,” Lemoine said. “But it’s not enough. Studios need to understand that if they cancel these films or put them on platforms, I won’t be able to last very long. I have devoted my life to showing movies and I don’t want to die!”

'A Huge Effort'

disney castle
Unsplash | pan xiaozhen

Gerard had a lot to say about this move on Disney’s part, and shared how “devastating” it was for business owners like him.

“It’s really a huge effort to stay open right now for most of us, but we were assuming there would be some ambitious movie releases in the coming weeks,” Lemoine explained. “By losing ‘Mulan,’ we lost the possibility of offering our audiences a long-awaited film that would have helped us after these past hard weeks. It is also a bad message to send to the public [who had been expecting a theatrical release].”

“We thank Warner a lot for releasing ‘Tenet’ in late August,” Lemoine said. “But it’s not enough. Studios need to understand that if they cancel these films or put them on platforms, I won’t be able to last very long. I have devoted my life to showing movies and I don’t want to die!”

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