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Taylor Swift poses for a photo

Taylor Swift Challenged Over 'Stealing' Cardigan Merch From Black-Owned Business

Taylor Swift/Instagram
By Rebecca Cukier

Taylor Swift hasn't had it 100% going her way since dropping her eighth studio album "folklore" last week. The 30-year-old superstar singer may have broken global records with over 80.6 million streams in the album's first day, but there's been trouble with the indie-style record's accompanying merch.

If you aren't up-to-date, the "ME!" singer's new album comes with its second "cardigan" track. Seemingly, the perfect opportunity for Swift to release funky, off-beat, and cottagecore-friendly apparel. The cardigan worn in the singer's music video has been called out, though. Apparently, for being a rip-off from a black-owned business.

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Wildly Popular Cardigan 'Stolen' From Black-Owned Business

Taylor Swift poses for a photo
Taylor Swift/Instagram

Taylor faced backlash from Amira Rasool, CEO of fashion e-retailer The Folklore, with Amira taking to social media – she deems the singer's merch to have more than just the "folklore" name in common with her own products.

"Wait hold up. Taylor Swift, it's one thing to use the name 'Folklore' but we're out here stealing Black women's logos too? @TheFolklore," she tweeted.

The similarities appear to lie in "the" being vertically written along the letter "F" in Swift's "folklore." Precisely what appears on Rasool's logo.

CEO Opens Up, 'Shocked'

Amira Rasool shares a tweet
Amira Rasool/Twitter

Speaking to In Style, Rasool, 24, said:

"Initially I was so shocked. I'd heard of so many different Black women in particular who had been ripped off by large corporations by celebrities. And I just couldn't believe that it was happening to me."

She added that it was "hard to believe" that Swift's team hadn't "come across it," also noting that her site is the top Google search result for the album's namesake. Swift, meanwhile, has been making headlines for sending the cardigan to other celebrities, including Kesha, Kelsea Ballerini, and Vanessa Bryant's daughter Natalia.

It All Turns Lawyer Very Fast

Taylor Swift in the street in a dress
Gettyimages | Michael Stewart

"It’s not just about The Folklore and my feelings personally being hurt, but this is damaging to our brand," Rasool continued.

The New Jersey native wasted no time, however, in seeking legal assistance. She had her lawyers contact Taylor's team. And it looks like the best-selling artist has stepped up to the plate. Swift has begun to rectify the situation by having "the" erased from all "folklore" merch. The singer's 13 Management company maintained that no cardigans with the "offending" logo had been dispatched. More below.

Swift's Best Album Ever..?

Taylor Swift poses in her cardigan merch

Taylor gave her fans only 17 hours notice before dropping her album on July 24. The record seemingly revealing Ryan Reynolds and Blake Lively's baby name choice, also seeing Swift praised for doing her own hair and makeup in the "cardigan" music video, is now being slated as the Grammy winner's best to date.

"folklore" comes with 16 tracks, plenty of misty and wooded album artwork, and Swift's signature hidden clue lyrics. The cardigan causing so much offense retails for $49.

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