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Emily Ratajkowski poses with blonde hair

Emily Ratajkowski Ditches Blonde Hair In Ribbon Bikini By Her Pool

Emily Ratajkowski/Instagram
By Rebecca Cukier

Emily Ratajkowski's blonde hair didn't last long. The 29-year-old supermodel and Inamorata founder made major headlines in late June for debuting platinum blonde locks – as The Blast reported, the London-born star faced immense backlash as fans wrote: "NO BUENO" and "Nooooo."

If you don't live inside Emily's Instagram, followed by 26.7 million, the model and swimwear designer has been clapping back to the haters over the hair. It also looks like she's had enough of the bimbo finish. Scroll for the before-and-after photos.

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What The End Of June Looked Like

Emily Ratajkowski poses in a bikini with blonde hair
Emily Ratajkowski/Instagram

Emily's June 23 and June 24 updates are still live. The above photo, snagging Ratajowksi over 1.7 million likes, came as the bikini-clad bombshell debuted the locks as part of a Kerastase haircare partnership – the model who admitted getting into the industry for "monetary gain" doesn't do stuff for free.

Emily updated her account on Thursday with her bikini body on show as she announced new Inamorata merch next week. She also appeared fully back to brunette, with lingerie stories echoing the return. Keep scrolling for the shot, plus more of EmRata.

Back To Brown In Her Celeb-Adored Swim Brand

Emily Ratajkowski poses in a bikini on a beach
Emily Ratajkowski/Instagram

Emily, whose Inamorata Mesh Collection bikinis were recently spotted on "Girls" actress Lena Dunham and supermodel Bella Hadid, had posted from her L.A. pad and poolside. EmRata opted out of showing her face, instead posing with her back to the camera as she modeled an incredibly slinky, cream-colored bikini with ribbon-effect ties and a criss-cross back.

And yes, the hair was back to brunette. A caption read: "All new swim. Next week. @inamoratawoman." Keep scrolling for the stories, which came as lingerie videos.

Sharp Clap-Back To The Blonde Backlash

Emily Ratajkowski poses with blonde hair
Emily Ratajkowski/Instagram

Emily, who was told: "Go back to brown!" by fans as her blonde hair – also trending from the likes of Kylie Jenner and Kaia Gerber – did not ignore the backlash. The "Blurred Lines" star took to Instagram to address the negativity, writing:

"Hey everyone. This is a message for all the men and the women who've been commenting, 'Go back to brunette,' 'You look so much better as a brunette," adding:

"Stop telling women what to do with their hair. And their bodies."

The closing statement echoes the feminine-strong vibe Ratajkowski harnessed as she backed 18-year-old singer Billie Eilish's 2020 swimsuit storm. More below.

Having The Last Laugh After Entering Modeling For Cash

Emily Ratajkowski poses in a bikini and mesh dress on grass
Inamorata/Instagram

EmRata is, indeed, having the last laugh as consumers stock up their carts with her 2017-founded Inamorata line. The model, who opened up to GQ earlier this year with a confession that she entered modeling for the money, then touched on refusing to promote other peoples' clothing and instead drop her own profitable stuff.

"I started to get these cheques for content that I was essentially directing and designing myself and it got me thinking: “If what I get is a small percentage, then these companies must be doing really well...”

She added: "At a certain point it would have been crazy for me to just continue to promote other people’s brands and not start my own."

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