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AMC initially decided to reopen theaters on July 15.

AMC Theatres Pushes Back July 15 Reopenings To July 30

Gettyimages | Amy Sussman
By Yuriy Andriyashchuk

AMC recently announced that they'd be reopening 450 of its 600 theaters on July 15 and initially didn't require masks. AMC CEO and President said to Variety that he didn't want to be part of a "political controversy.

“We didn’t rush to reopen,” AMC CEO and president Adam Aron said. “There were some jurisdictions in some states, such as Georgia and Texas, that allowed people to reopen theaters in mid-May. We opted to remain closed, so we could give the country time to get a better handle on coronavirus. We wanted to use this time to figure out how best to open and how to do so safely.”

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AMC will now be delaying the reopening of their theaters by 15 days.
Gettyimages | VALERIE MACON

“We did not want to be drawn into a political controversy,” said Aron. “We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary. We think that the vast majority of AMC guests will be wearing masks. When I go to an AMC feature, I will certainly be wearing a mask and leading by example.”

After much backlash surrounding the mask comments, AMC decided to reverse this decision and require these masks. They will also be taking action to improve sanitation and social distancing practices at the theatres.

Tenet and Mulan will now be released in August.
Gettyimages | NurPhoto

AMC planned these reopenings ahead of the release of 'Mulan' and 'Tenet.' Now, fans may have to wait a bit longer for films. According to IndieWire, the new date for 450 of these films to be back in business is July 15.

Tenet and Mulan will now have new release dates of August 12 and 21. 'Unhinged' will also be in theatres on July 31. Since the closing of AMC Theatres near the middle of March, the brand has lost $2 billion.

Gettyimages | VALERIE MACON

This short delay may be due to the rise of coronavirus cases in many states. Nonetheless, the company knows that many people are itching to get back into theatres for the first time in months. In states where theatres are allowed to reopen, some haven't due to safety concerns. Other local theatres have since reopened though and implemented proper social distancing measures such as the separation of seats and encouraging customers to bring a mask inside the theatres to ensure safety.

450 out of 600 AMC Theatres are expected to be fully operational by the end of July.
Gettyimages | Amy Sussman

In large cities where COVID hit the hardest such as New York City and Los Angeles, some are still holding off on movie theatre reopenings. On June 12, LA was given the green light to bring theatres back but ultimately decided not to. NYC is in phase 2 of reopening their economy and as officials stated that even in phase 4, theatres wouldn't return then either. Since the closing of theatres, new films have taken to on-demand purchases to make up missing out on the big screens.

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