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Bravo's 'Vanderpump Rules' Firings Were A 'Devastating Body Blow,' According To One Expert

Gettyimages | Bravo
By Clark Sparky

It's been a rocky few weeks for Bravo after the network was forced to make a major shake-up with the cast of "Vanderpump Rules." The network fired four stars of the reality series when racist incidents and remarks from the past resurfaced amid the ongoing Black Lives Matter movement.

Show originals Stassi Schroeder and Kristen Doute as well as newcomers to "Vanderpump" Max Boyens and Brett Caprioni were all let go by Bravo.

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Celebrity brand expert Eric Schiffer talked to Pop Culture about what the controversy could mean for Bravo.

"Bravo faces a devastating body blow when they have a scandal of the type that has existed from Vanderpump Rules because it haunts them with advertisers and it also creates a dangerous concern with aspects of their audience," Schiffer detailed. "They're forced to make lethal moves in order to save their brand and stop the revenue bleed out potential if they were to keep them on."


Schroeder and Doute were fired for reporting fellow cast member Faith Stowers -- the only African-American on the show -- to police for a crime she didn't actually commit. Boyens and Caprioni were let go after racist tweets they'd published in the past resurfaced.

“Stassi and Kristen acknowledged what they did was wrong, have apologized and been punished," a rep for the pair said. "Without casting aside their actions or the impact of those actions, they want to move forward as part of the solution in ways that are productive, meaningful and sincere. Both of them recognize actions speak louder than words and that is what will guide them as they move forward."


Schiffer thinks that Schroeder will still go on to find success doing something thanks to the stardom she developed from being on "Vanderpump Rules."

"Stassi has built modern-day super stardom arising from the show and she won't end up being burnt to ashes," he said.

He added, "I think she'll pivot into some other vehicle and another network once, I think, time passes and she's able to make some amends on behalf of her brand. But it was a strike at the jugular to what she's built and will take some time to both heal from the revelations, but also from the fact that she's lost this platform that made her into an incredible reality star."

Outside of "VR," there have been calls for Bravo to also fire "Real Housewives of Orange County" star Kelly Dodd for racist comments she made four years ago.

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