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Khloé Kardashian Arches Her Back In Sizzling Bikini Shots As New Swimwear Line Sells Out Fast!

Khloé Kardahsian / Good American / Instagram
By Gary Trock

Khloé Kardashian is dialing up the heat to help push the launch of her new line of inclusive swimwear. The 35-year-old reality star took to social media to reveal the merch, which caters to women with all sorts of body shapes and sizes who are looking to have some fun in the sun.

'Good Swim' launched Wednesday, June 24 and the website for the swimwear touts they have the "first swimwear collection with core control and adjustable support: designed to stay in place."

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All About Curves

Good American / Instagram

'Good Swim' states that they have designed the perfect swimwear for a curvy physique, and no spokesperson is better to model that then Khloé, who appeared in one of the brand's promo shots on Wednesday.

Arching her back in a shallow pool, Khloé showed off one of the more revealing swimwear options. The "KUWTK" star's curves were on full display, which 'Good Swim' claims was their focus when designing the line:

"We're committed to fit, especially with swim, because curves are our core."

Selling Out Fast

Good American / Instagram

As with other 'Good American' products, Khloé played a big part in the design and marketing of the 30-piece swimwear line. In an interview with PEOPLE, the star explained that a swim line had been in the works for quite some time but they had to make sure it was done the right way.

"It can be extremely frustrating and challenging to find swimwear that fits right and makes you look and feel sexy," she told PEOPLE.

Khloé added, "It is for that exact reason that we spent the time and resources into making this a strong collection so women can feel confident and beautiful, always."

She obviously did it right, because the 'Good Swim' line was already selling out of the online store by Wednesday afternoon. The pieces, which are modestly priced between $35 - $60 were already out of many sizes and styles, and other items were low in stock, due to fans rushing to get their summer started.

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