Justin Bieber Shows Off Toronto Billboard For New Tim Hortons Collaboration

On Monday, Justin Bieber's latest collaboration, with Tim Hortons, was officially launched. Bieber got together with the native Canadian company, to have his own deserts, named after him.

Tim Hortons restaurants in Canada and the United States, will now be selling "Timbiebs Timbits." These will be available in flavors of Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle.

With The Bieber and Tim Hortons collaboration finally here, billboards are being placed as well. The pop star just took to his Instagram feed, to post a video of a Bieber x Tims billboard, in his hometown of Toronto.

This video was taken on Monday night, as the billboard read "Tims x Justin Bieber" and "Tim Biebs." The scenery in front of it was beautiful as well, as it was a very snowy night, in Toronto. This billboard was placed, by the very busy Toronto Eaton Centre shopping area.

For Bieber, collaborating with Tim Hortons was always a goal of his, considering how the company is based in Canada. According to NewsWire.CA, Bieber said that Timbits are his favorite item on their menu. Bieber later met Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation, to discuss the collaboration, being in the works.

"Doing a Tim Hortons collab has always been a dream of mine," said Bieber. "I grew up on Tim Hortons and it's always been something close to my heart."

Merchandise is also being sold, for the Bieber and Tim Hortons collab. This is the "Timbiebs merch," which includes a beanie, fanny pack, and tote bag.

Hope Bagozzi, Chief Marketing Officer for Tim Hortons, also spoke on working with Bieber, and how great this collaboration has been, for both sides. This is all while they are launching a commercial soon, for Timbiebs.

"What's amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together," said Bagozzi.

"He knows exactly what our guests already love about the Tims brand and he's helping us deliver new menu innovations that we know they're going to love. We're really looking forward to what's next."

In March, Bieber also won big again, with his music. Then, he released his sixth studio album, "Justice." This was led by the chart-topping "Peaches" single, featuring Daniel Caesar and Giveon. This record went on to be certified 3x platinum in the US, on Monday. Justice also initially debuted at number one, on the Billboard 200 chart, which marked Bieber's sixth consecutive number one album.

22 songs were available in total, as additional appearances included Khalid, Chance The Rapper, The Kid Laroi, Quavo, and more. In addition to the Justice album, Bieber also appeared on another number one song, this year, which was The Kid Laroi's "Stay" single.