After the release of another joint-celebrity public service announcement video, this time focusing on the issues surrounding racial inequality, many took to the internet to mock and joke about the A-list stars that took part in the “tone deaf” video message.
One of such people to post jokingly about the video and those who took part in it was actor and comedian Ricky Gervais, who mocked the PSA, which intended to promote racial tolerance, for a blatant lack of diversity in its casting.
In a video released as part of the ‘I Take Responsibility’ campaign, a brainchild of the NAACP and Confluential Content, a slew of famous actors came together to release a video aimed at addressing their complacency to racism and aiming to end it.
Among those included in the black and white video were Julianne Moore, Kristen Bell, Sarah Paulson, Aaron Paul, Aly Raisman, Bethany Joy Lenz, Bryce Dallas Howard, Debra Messing, Ilana Glazer, Justin Theroux, Kesha, Mark Duplass, Piper Perabo and Stanley Tucci.
“Black people are being slaughtered in the streets, killed in their own homes. These are our brothers and sisters, our friends, our family. We are done watching them die. We are no longer bystanders. We will not be idle. Enough is enough,” the stars all read together in the video, “Going for a jog should not be a death sentence,” the celebrities continue. “Sleeping in your own home should not be a death sentence. Playing video games with your nephew should not be a death sentence. Shopping in a store should not be a death sentence. Business as usual should not be life-threatening.”
The British comedian took to Twitter after the video’s release to poke fun at those who took part in it, writing, “Terrible lack of diversity in this video.”
The campaign urged viewers to donate and contribute to the NAACP, Bail Project, and Black Lives Matter movement, but was met with intense scrutiny just as the famed previous joint-celebrity PSA video issued during the height of the coronavirus lockdown was for showcasing Hollywood elitism and attempting a lackluster way to address the inherent societal issue.
Terrible lack of diversity in this video. https://t.co/TY7zZGVcjd
— Ricky Gervais (@rickygervais) June 11, 2020
This is not Gervais’ first foray into dissing celebrity responses to crisis. Most recently, he was quoted in an interview slamming celebrities for always making themselves the center of attention even during a pandemic.
“I’ve got nothing against anyone being a celebrity or being famous, I think that people are just a bit tired of being lectured to. Now celebrities think: ‘The general public needs to see my face. They can’t get to the cinema – I need to do something.’ And it’s when you look into their eyes, you know that, even if they’re doing something good, they’re sort of thinking, ‘I could weep at what a good person I am.’ Oh dear,” he said candidly.