Christina Milian took under 15 minutes to be called “such a beautiful woman” today. The 38-year-old singer and Netflix star braved a post on Saturday that stepped into the promo agenda – with a heavy focus on Black Lives Matter as Christina was “happy to rep a brand” that backs the movement, though, it was a winner from the get-go. Christina, who is a Fashion Nova partner, was modeling merch from the affordable clothing line amid posts that have centered around the murder of black man George Floyd. Today seemed to inch its way back to normality, but not without the “Dip It Low” singer shouting out the movement she backs.
Scroll for the photo that clocked the star over 20,000 likes in 20 minutes. It showed the Beignet Box founder seated at home and on the floor as she went both stylish and casual in a stark-white co-ord sweats set. Christina, seen barefoot, was glowing as she gazed without much fuss into the camera – there was, however, some glitz from a mesh stomach panel with glitter fabrics. The short-sleeved look also showed off the stunner’s post-baby body. Christina and partner Matt Pokora welcomed their baby boy Isaiah back in January.
A caption from Christina, also seen with her natural curls worn down, read: “Happy to rep a brand like @fashionnova that supports #blacklivesmatter . It’s imperative we get the message out and help be the change. One Love ✊?✊?✊?
The response didn’t take long. “You are so beautiful like how ??,” one fan wrote, with another saying: “Wow.” Responses did seem more centered towards Milian’s stunning good looks than the merch or caption, but that is how promo works. Despite the massive influx of love, though, not everyone was impressed.
Early responses did, however, see a few eyebrows raised. Fashion Nova has been giving a lot away amid difficult times with its collaborator Cardi B handing out thousands of dollars via the label, although cash giveaways are a known buzz tactic. One fan had an issue with the post, writing: “I’m grateful for their support, but our dollars got to go into our pockets. Not theirs. We got to help ourselves first. Just saying.” Scroll for how much Christina might have gotten paid.
Christina didn’t use a #ad. That said, with her partner status, the post likely didn’t require the disclaimer. The SavagexFenty ambassador, followed by 6.3 million on her Instagram, may well, however, have netted herself some pay from her post, although influencing doesn’t always involve cash. Vox‘s experts broke down potential figures for posts that are paid.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!”