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Tons Of Major Brands Share Support For 2020's ‘#BlackoutTuesday’ After Death Of George Floyd

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By Jacob Highley

#BlackoutTuesday has now become one of the fastest-growing social phenomenons in just a matter of a few days. The events over the last few weeks, after the death of a black man named George Floyd, have created a built-up in emotions, controversy, opinions, and agendas that basically exploded creating the news you are now digesting.

Despite the controversial and sensitive nature of these recent happenings in the US (regarding the riots and political movements inspired by “black lives matter” groups) which have affected both the west and east coast, many famous companies have posted their support of the “movement” (as some have called it).

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Streaming For Equality

Netflix on tV
Unsplash | freestocks

The most notable brands to have shared their support for the latest “BlackoutTuesday” trend (by which a company will cease all marketing for 24 hours to promote racial equality) fall into several categories.

The first being streaming services. Many were surprised to see just how many digital streaming and TV services posted their support for the trend with varying messages.

Netflix, one of the longest virtual movie/TV streaming platforms posted an update telling their followers that it is their duty to“speak up” about their “Black members, employees, creators and talent” and prefaced that saying “Black lives matter”.

Disney & Others Join In

Disney park
Unsplash | Tyler Nix

Hulu, another famous streaming service similar to Netflix, shared a “blackout” picture with a caption stating that “We support Black lives”.

Disney has also come forward posting a statement saying “We stand against racism” which they included on all of their social channels. This includes their new streaming platform Disney Plus, and their long-time running TV channel fittingly called the “Disney Channel”.

Nickelodeon and CartoonNetwork have also joined in letting the press know that they don’t support racism by captioning their latest “blackout” updates with the hashtag, “#BlackLivesMatter”

'Savage' For Fair Treatment

Rihanna Vogue cover
Unsplash | Charisse Kenion

The list of fashion-related companies who have shared their support for racial equality is staggering.

Rihanna’s “Fenty X Savage” brand has shared a massive “blackout” spread of posts sharing that they have observed “Blackout Tuesday”, with Koutney Kardashian’s “Poosh” brand also sharing similar sentiments.

Selena Gomez’s “Rare Beauty” fashion line posted an all-black picture and also announced that they would take Tuesday off completely. Gomez herself shared a message of love on her Instagram supporting a racis-free society, where she urged her followers to do the same.

Justice Clothing, Calvin Klein, and Victoria’s Secret’s secret also make the list of companies who openly posted their support for equal treatment. There are many more.

In A Racist Free Galaxy Far Far Away... With Good Cellular Reception

first Order Storm Troopers
Gettyimages | David Becker

Famous movie brands like Star Wars, and Star Trek have also posted their support for racial equality on social media.

Commercial retailers like Target have come forward on their social profiles to communicate their stance on racism, with many stating that they will make immediate changes to improve conditions for diverse ethnicity. Oddly enough, Walmart has yet to make any statement on their social feeds.

The list goes on, with well-known technology companies like AT&T, Verizon, Microsoft, Facebook, and others promoting unbiased treatment towards all races.

Working Out For All Races

Black woman and white woman working out
Unsplash | Luis Quintero

The list goes on, with well-known technology companies like AT&T, Verizon, Microsoft, Facebook, and others promoting unbiased treatment towards all races.

Famous workout-related and fitness companies such as Peloton, a well known biking community with some of the most advanced stationary bikes ever made, BeachBody, well known for fitness routines like “P90X”, and of course, Gatorade, have all shared similar messages to the companies aforementioned.

It may prove of some interest to the reader to note that the following companies have not shared anything related to “Black Lives Matter” or “BlackoutTuesday” on their social feeds:

Chevrolet, Chevron, Cadillac, Mitsubishi, Vudu, Apple, Lenovo, Sears, Walmart and Motorola.

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