Kim Kardashian has been preaching the importance of social distancing since the start of the coronavirus pandemic in March. She has also since donated 20% of the profits from her SKIMS shapewear line for COVID-19 relief efforts. She is now facing criticism now though after she and the brand released masks in five different nude shades this past weekend. The issue here is that a black model who was part of the ads received a dark face mask as it was a different nude color.
Users on Twitter felt that the nude on the black model was very inappropriate as Kardashian wasn’t educated enough on this topic. One user asked if black was supposed to be the model’s nude while another one said “The nude shade for the Black model is inaccurate, offensive, and culturally out of touch.” Others believed that Kardashian should know better since she has black children. In this case, she is accused of profiting off of casual racism. Many felt that a simple dark brown mask could’ve been made instead.
“You literally made the black models mask TOTALLY BLACK. You do realize black people aren’t the color black like white people aren’t paper white? The other skin tones are fine but why couldn’t you make a dark brown color?”
These users all have valid points as it was obviously shown that Kardashian was not educated enough regarding black women and appropriate nude shades. A plain black mask definitely comes off as insensitive and racist in this situation, which is sadly common in the makeup industry.
While selling these face masks, SKIMS announced on their social media feeds that they will continue to donate to COVID-19 relief efforts. They will also be donating 10,000 face masks to charities such as Baby 2 Baby and LA Food Bank.
“NOW AVAILABLE: SKIMS Face Masks in 5 colors at SKIMS.COM. Buy 4 for $25 now and enjoy free shipping on domestic orders, while supplies last. To support the COVID-19 relief work efforts and help protect those on the frontline, SKIMS is donating 10,000 Seamless Face Masks to our charitable partners: @baby2baby, @goodplusfdn, @lafoodbank, and @domesticworkers.”
Back in March, Kardashian and SKIMS donated $1 million in COVID-19 relief efforts to help families who have been affected by this pandemic.
“I am so grateful to all of you who have supported SKIMS since we first started six months ago,” West said in a statement. “It’s been a dream of mine for so long, and has only been possible because of your love for what we do.”
Kardashian is doing good needs for relief efforts but she has to be much better when it comes to black women modeling for her and not being insensitive. Incidents like this may result in black models not wanting to work with her moving forward.