Ayesha Curry got trashed by her own Instagram followers today. The 31-year-old cookbook queen and wife to Golden State Warriors player Steph Curry updated her account with a paid ad for well-known modeling compound company Play-Doh – with 7.3 million Instagram followers, endorsement potential for the “Family Food Fight” host is high.
Ayesha is currently facing a $10 million lawsuit, with the wife to 32-year-old Steph fronting media outlets in April as the Flutie Entertainment company she once partnered with claimed she’d ditched them as they helped her carve out a lucrative career.
The comment sparking the storm. Ayesha’s photos – seen below – landed on her feed Wednesday. The star had been professionally photographed indoors and in a child-friendly setting as she posed showing off her stunning gym-honed body in a gray mesh sports bra – little tubs of Play-Doh on the table in front of Ayesha gave a nod to the lengthy caption accompanying the post. Ayesha abided by Instagram’s required #AD as she called the Hasbro-branded product a “life saver ever since we have been spending so much time at home.”
Comments did not universally throw the “Sweet July” founder the thumbs-up.
“Her husband earns about 60 million dollars a year and she’s doing ads ??,” one fan wrote.
Steph is reported to have raked in $37.46 million in 2018 from his NBA salary, with his 2019 earnings sitting at over $79.5 million, taking into account endorsement earnings.
“FACTS,” another user replied, although not all were keen to see the beautiful mom of three trashed.
“So she shouldn’t work on her own? Just sit home and live off her husband’s income?” another added.
Keep scrolling for how much Ayesha likely got paid.
Pay on Instagram directly correlates with following, something that Vox’s experts have thrown out potential figures for.
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!”
Backlash also manifested as one fan wrote: “Homemade play dough is easy to make and less toxic ?.”
As to the positive replies, they were plentiful as Ayesha’s bare-faced beauty was spotted, with the post also racking up over 28,000 likes in two hours.
A user backing Ayesha responded to the “$60 million” comment with a mention of 22-year-old billionaire Kylie Jenner – the Lip Kit queen actually only posted two paid ads in 2019, although sister Kendall Jenner raked in $15.9 million from Instagram alone to be the platform’s highest-paid female influencer of 2019.
“Kylie Jenner still does ads too ??♀️,” the user wrote.
Ayesha’s post added: “I love partnering with brands that aim to serve the community. This is why it was a no brainer for me to partner with @hasbro on their #BringHomeTheFun initiative. They have committed additional support through global philanthropic initiatives that aim to bring relief to children and their families worldwide during this difficult time.”